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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). 2) SocialChorus adds new employee comms products.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Tech industry. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

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PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Mr. O’Neal says that works out to about twice as much content swept up by LexisNexis and the Onclusive index is larger than Google News. The newscrawler is what is able to find your news and render the searches and mentions you’ve established in a dashboard. In 2103, the company provided DM News a pricing range of $1,000 to $100,000.

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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. Today, the good news is that there are easier methods and a new mindset for evaluating PR outcomes.

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What to Look For When Hiring a Performance-Driven Marketing Agency

PR 20/20

The marketing services industry is in a state of flux. As I wrote in my first book, The Marketing Agency Blueprint , “We are on the cusp of a truly transformational period in the marketing services industry. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Finding Your Match.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

Here’s an extract: “How to create interesting content for a boring product or stale industry. If you fit into the latter category, this book will give you hope. As product categories mature there really isn’t much difference between company x and y, or the range of products/service they provide. Boy meets girl.

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