2012 Brand Consumer Print 
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized. PR will embrace paid media.
Barokas
AUGUST 8, 2017
Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. And over time, the cumulative effect of that weight can help our clients build brand awareness in a dramatic and influential way. Best days to pitch.
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Barokas
AUGUST 8, 2017
Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. And over time, the cumulative effect of that weight can help our clients build brand awareness in a dramatic and influential way. Best days to pitch.
Stephen Waddington
JUNE 23, 2019
Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. It’s an area that brands should investigate. #6 TV and mobile are almost at parity for both viewing and ad investment.
PRSay
AUGUST 12, 2016
Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. First off, thank you so much for having me on the blog for a Q&A.
PR in High Definition
JANUARY 17, 2017
Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. I didn’t think that was very sexy at the time, but with hindsight it makes a lot of sense.
ZudePR
DECEMBER 30, 2016
You must turn down time-consuming commitments. Hot off the printed press. Be a reverse-positioned brand. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. Be a hostile brand. 7: The Compound Effect , by Darren Hardy (2012) £9.99.
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