Remove 2012 Remove Blogging Remove Communications Remove Viral
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The Media Spin No. 2: Dumpster Fires

Doctor Spin

Unboxing Is So 2012. That Viral Image of the Swagged Out Pope Is an AI Fake, Dummies “Those mega-viral images of Pope Francis looking fresh to death in a pristine white puffer are AI-generated fakes.” Please support my blog by sharing it with other PR- and communication professionals. The Benner cycle. Not so sure.

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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor. This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. LG’s falling elevator.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Working through a PR crisis.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.

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Wishing for a Better 2021? You’re Going to Need a Plan.

Barokas

I’ve been thinking since that interview about whether barbell and antifragile strategies hold relevance for marketing, PR and communications professionals. So, I’ve taken a stab at a few ways barbell and antifragile can be used in communications, and how to build upon those as you kick-off annual planning season. Created a viral video?

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May The Fourth Be With You! A Star Wars Tale

Critical Mention

Just like in The Empire Strikes Back when Luke Skywalker hears the ghastly news that Darth Vader is his father and uses The Force to dive perfectly into space, Felix Baumgartner broke the sound barrier falling 23 miles from the Earth’s stratosphere in 2012. Social media is a great channel to go viral.

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Is PR To Blame When Apathy Reigns? Part 2

ReimaginePR

Can PR & Communications Solve Societal Apathy? What can conscientious communicators do? What are some learnings that communicators, especially public relations practitioners working with NGOs, can take away from the divergent paths of Ebola and ALS awareness? Written by Everett Martin. Selfish, right?

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