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AI tool explosion set to disrupt public relations

Wadds Inc.

The Chiefmartec database, published each year since 2011, is an open-source project that invites public submissions. Reaction so far within the public relations industry seems divided between those who see it as an existential threat - or an opportunity to augment the role of the professional.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Siri was launched in 2011 on Apple hardware. Voice assistants bring a further level of disintermediation to the web. Fake audio will almost certainly become an ethical concern for communicators. Amazon Alexa on the Echo platform and Google Assistant on the Google Home platform are making in-roads in the home.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

This web series is directly inspired by the popular game “Among Us.” Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. Here are a few notable examples: Among Us: The Series (2021). Source: Journal of Professional Communication 9 Grunig, J. link] The result?

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The web and the internet have enabled communities to form around an organisation, topic or issue. It’s a work in progress.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

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Storytelling, PR, and Measurement

Waxing UnLyrical

I think of printed content (published, web, social, etc.) Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. We consider there to be five media types in general, print, TV, radio, web, and social media. No kidding!