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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Siri was launched in 2011 on Apple hardware. Therein lies an advertising opportunity. Voice assistants bring a further level of disintermediation to the web. Fake audio will almost certainly become an ethical concern for communicators. It’s socially awkward and text entry works just as well.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

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The Top 50 Social Media Influencers on Twitter

Cision

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers.

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It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

As of 2011, the BLS reported that only 8.7 percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” percent of African-American/Blacks, 7.3 percent of Asian-Americans/Pacific Islanders and 15.3 ” ~ Global Alliance.

Agency 40
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52