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What is Newsjacking?

ImPRessions - Crenshaw Communications

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. Dorothy Crenshaw explores the simple tenets of ethical newsjacking in this blog — one of our first on the topic. So what is newsjacking?

Ethics 182
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 93
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? It’s my responsibility to help them understand the key issues and trends within the trucking industry and arm them with the information they need to guide their businesses through regulatory changes, emerging technologies and shifting business practices.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

Education 107
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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

consumers, achieving a reputation score that qualified as “strong” for the first time since the Survey of Bank Reputations began in 2011, conducted by the Reputation Institute for “ American Banker ” magazine. The 2017 Reputation Survey found that ethical behavior and fairness are key trigger points for enhancing reputation.

Banking 60
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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

consumers, achieving a reputation score that qualified as “strong” for the first time since the Survey of Bank Reputations began in 2011, conducted by the Reputation Institute for “ American Banker ” magazine. The 2017 Reputation Survey found that ethical behavior and fairness are key trigger points for enhancing reputation.

Banking 60
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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. By being socially responsible, a company demonstrates that it incorporates ethical practices into how it does business. Linking Your Reputation to Social Responsibility.