What is Newsjacking?
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2023
Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. Dorothy Crenshaw explores the simple tenets of ethical newsjacking in this blog — one of our first on the topic. So what is newsjacking?
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