Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. First, go back to 2010.

Viral 98

Viral Community Reddit Facebook 98

5W PR

AUGUST 10, 2021

Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. It did this successfully with a bold marketing campaign.

Brand 88

Brand Branding Marketing Viral 88

Konnect Agency

OCTOBER 18, 2019

Just as traditional publishing advanced decades ago, the digital marketing world is following a similar trajectory of rapid evolution. Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. What fuels social media growth? Engagement.

Social Media 56

Social Media Marketing Media Trade Shows 56

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He And now onward with this month’s PR Tech Sum. >>>

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. Such was the case in 200 when the Deepwater Horizon, under contract to BP, exploded in the Gulf of Mexico in 2010. The Viral Customer Complaint. coli contamination of 2015.

Reputation 130

Reputation Viral Employee Customer Service 130

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” It’s complicated. His findings are pretty illuminating.

Viral 102

Viral Advertising Advertising Study 102

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews. A professional PR and social media team couldn’t have planned it better.

Fashion 255

Fashion Reputation Social Media Brand 255