Burrelles Fresh Ideas
MAY 9, 2023
An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.
Stephen Waddington
JUNE 12, 2018
AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. AMEC’s data showed that globally around 80% of measurement programmes contained an AVE as a metric.
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Communications Conversations
JANUARY 8, 2016
To level set, think back to 2010 for a second. Fast forward to 2016. At least not nearly as frequently as they did in 2010. So, where RTs and replies were common back in 2010, “likes” (previously Favorites) have become one of the more common social signals on Twitter. People were actually talking on Twitter.
Cision
APRIL 7, 2017
In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In 2010, I got my chance to work in Food PR and I was hooked! In January 2016, Powerhouse Communications was born. What gets measured gets improved!
Doctor Spin
JANUARY 16, 2024
The study of relationships within public relations has become increasingly important, with the Grunigs identifying testable variables to measure the quality of organizational relationships.” Public relations excellence 2010. Public relations excellence 2010. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J.
NewsWhip
JULY 21, 2020
Measuring the flight to quality. the highest in the history of our data (starting in January 2016). The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. Between February 10–21, the Mainstream Quotient decreased from 10.2% This mainstream percentage has trended a little lower (~10.5%–12.5%)
Presspage
APRIL 12, 2018
By 2010, three decades later, there were four PR professionals for every journalist in the U.S. Are we seeing the demise of the traditional newsroom in favor of more automated measures? In 2016, Heliograf created more than 500 articles in the same time frame. It’s just a fact of life. The world has changed.”
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