2010 2016 Marketing Measurement 
Burrelles Fresh Ideas
MAY 9, 2023
An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.
Stephen Waddington
JUNE 12, 2018
AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. AMEC’s data showed that globally around 80% of measurement programmes contained an AVE as a metric.
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Communications Conversations
JANUARY 8, 2016
What I’d like to talk about today is how the psychology of user behavior has changed on Twitter–and more importantly, how that impacts us as marketers. To level set, think back to 2010 for a second. Fast forward to 2016. At least not nearly as frequently as they did in 2010. Having online conversations.
Doctor Spin
JANUARY 16, 2024
Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”
Presspage
APRIL 12, 2018
By 2010, three decades later, there were four PR professionals for every journalist in the U.S. Are we seeing the demise of the traditional newsroom in favor of more automated measures? In 2016, Heliograf created more than 500 articles in the same time frame. How does a digital newsroom differ from content marketing?
Sword and the Script
JANUARY 28, 2020
Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The media contacts section works completely differently than any other solution that I’ve seen on the market. Notified was founded by Kristopher Stenkula and Marcus Norrving in Sweden in 2010.
NewsWhip
JULY 21, 2020
When financial markets are volatile, there is often a “flight to quality” in investment allocations. Measuring the flight to quality. the highest in the history of our data (starting in January 2016). The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award.
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