Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Signal AI appointed Luca Grulla as CTO; according to Grulla’s LinkedIn profile he’s served as a fractional vice president of engineering at the company since 2016. The concept of CRM for PR isn’t new.

Technology 122

Technology Publicity Software Print 122

Cision

AUGUST 9, 2016

It ’ s 2016. But weeks after that I thought about giving up all I had built since 2010. Everyone is swiping right on influencers. It ’ s a welcome result for many of us who have poured our blood, sweat and crying emojis into this line of work. We are getting big awards, magazine spreads, TV deals and more. But that ’ s surface.

Sports 0

Sports Travel Brand Branding 0

Stephen Waddington

JUNE 12, 2018

Developing an integrated approach to measurement You spearheaded the creation of the Barcelona Principles in 2010 with Bagnall, Rockland and McNamara, among others. Members include public relations agencies, leading not for profits, governments, and global corporations. Eight years later that number has fallen to around 18%.

Measurement 75

Measurement Government Education Conference 75

Communications Conversations

APRIL 26, 2022

The long answer: I started guest lecturing at Betsy Andersen’s class at UST way back in 2010 (or so, I can’t remember the exact year). I even had an interview with UST in (probably) 2016 or so. The discussions I’ve had usually boil down to 3 big questions: QUESTION: How did you become an adjunct professor?

Social Media 68

Social Media Media Case Study Travel 68

NewsWhip

JULY 21, 2020

the highest in the history of our data (starting in January 2016). The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. Between February 10–21, the Mainstream Quotient decreased from 10.2% to 9.1%, but thereafter that percentage rose generally steadily until April 8, when it hit 13.2%—the

System 78

System Facebook Twitter Software 78

Presspage

APRIL 12, 2018

By 2010, three decades later, there were four PR professionals for every journalist in the U.S. In 2016, Heliograf created more than 500 articles in the same time frame. It’s just a fact of life. Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever.

Company 111

Company Media Journalism Report 111

Burrelles Fresh Ideas

MAY 9, 2023

In 2010, AMEC developed the ‘ Barcelona Principles ,’ a best-practice guideline to measure how well PR efforts are working. And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool. In 2022, AMEC added a free tutorial course for the IEF that includes a certificate of successful completion.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 114

B2B Marketing How To Survey 114

Sword and the Script

APRIL 10, 2018

For example, in 2010 or so, a decent press release could create an impressive digital footprint, search engine visibility and drive substantive referral traffic. I leave you with a final thought stemming from this analysis : In 2016 Cision acquired PR Newswire for $841 million – which I estimate is somewhere between 5x and 8x annual revenue.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Konnect Agency

APRIL 16, 2020

Instagram was introduced in 2010 and gave birth to the modern-day influencer. Not until 2006 did it become available to the public, and even then it took a couple of years to become completely mainstream as a marketing tool. The way we communicate with people and reach the customer has changed forever and will continue to change and adapt.

Instagram 40

Instagram Facebook Advertising Advertising 40

Sword and the Script

JANUARY 28, 2020

Notified was founded by Kristopher Stenkula and Marcus Norrving in Sweden in 2010. Initially, the company focused on social media management, but it made two small acquisitions in 2016, and later broadened its focus to included PR in 2017. 8) History and backstory.

Software 113

Software Tools Publicity System 113

Doctor Spin

APRIL 17, 2023

The Trader Joe’s Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon. Kaplan Publishing. Spector, R. The Nordstrom Way: The Inside Story of America’s #1 Customer Service Company. Delivering Happiness: A Path to Profits, Passion, and Purpose. Business Plus. Chouinard, Y., & Stanley, V. Shankman, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. In fact, the 10 most-popular posts for 2015 were posts from 2009, 2010 and 2013 respectively. it’s hard to justify such a dramatic decline in post volume.

Blogging 64

Blogging Analytics Google Writing 64

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1: Towards the end of 2015, I was feeling distracted.

Writing 84

Writing Google Meeting Airlines 84

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. In fact, the 10 most-popular posts for 2015 were posts from 2009, 2010 and 2013 respectively. it’s hard to justify such a dramatic decline in post volume.

Blogging 40

Blogging Analytics Google Writing 40

wiredPRworks

SEPTEMBER 11, 2016

2016 Update. Image from the 2010 Butterfly Collection by Barbara Rozgonyi. The discussion made me appreciate our friendship and the connection that comes from expressing reactions and opinions around not just a book about a memorial, but the story about how one event impacts life. ~~~~~~~~~~~~~~~~~~~~~~~~~~~. Keep writing yours.

Community 40

Community Writing Education Film 40

Ryan Foran

JANUARY 2, 2018

Those four factors added up to extraordinary pressure on spot market truck capacity, driving rates up as high as we’ve seen them since at least 2010, when we established the freight rates database that forms the foundation of DAT RateView. More important, oil has been above $45 since Q4 2016.

Transportation 20

Transportation Retail Construction Trends 20

PR Conversations

NOVEMBER 27, 2015

I first had the honour of meeting Imam Feisal in Kuala Lumpur in 2010, when we were presenters at the first-ever global conference of Muslim PR professionals and scholars. I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective.

Conference 40

Conference Hotels Internal International 40

Practical Law Construction

SEPTEMBER 1, 2020

Third Parties (Rights against Insurers) Acts 1930 and 2010. If both took place prior to 1 August 2016, the 1930 Act applies; otherwise, the 2010 Act applies. The 2010 Act is generally less burdensome for claimants.

Insurance 52

Insurance Insurance Construction Policies 52

Practical Law Construction

JANUARY 11, 2021

The Abu Dhabi Court of Cassation ’s rulings adopt the same approach (for example, see petition 679-2010 ). On 29 October 2016, the UAE introduced Article 257 of Federal Decree No. 7 of 2016 into the Penal Code (Federal Law No. Primary among these was the implementation of: Federal Law No. 3 of 1987). 3 – 15 years].”

Construction 52

Construction Internal International Financial 52

PR Conversations

MAY 24, 2016

At the same time, redundancies continue to be common (although not at the level experienced between 2008-2010 owing to the global recession). Anyone looking to climb the traditional career ladder undoubtedly will need to change companies, if not countries, in pursuit of a hierarchical progression in 2016 and beyond.

Publicity 41

Publicity Agency Study Mobile 41

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In 2010, I got my chance to work in Food PR and I was hooked! In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. 6a) June 6, 2016: DOJ Rules on PR Newswire. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.

Technology 12

Technology Software Company Marketing 12

Mark My Words

AUGUST 2, 2021

By 2010, when Depp commanded $55 million for Alice in Wonderland, he was one of Hollywood’s highest-paid actors. He’d had flops with The Tourist (2010), Dark Shadows (2012) and The Lone Ranger (2013). ‘To play an effeminate, drunk, bejewelled pirate was risky – but it worked.’ It turned Depp into the mega-star of a blockbuster brand.

Film 60

Film Reputation Writing Instagram 60

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. When users do log on to the app, they stay on Instagram for an average of nearly 30 minutes every day, and that number has been increasing by a minute every year since 2016. Engagement Stats.

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

FEBRUARY 6, 2020

Launched by PR 20/20 in 2016, the Institute’s mission is to “ make AI more approachable and actionable for modern marketers.” Founded in 2010 and acquired by Google in 2014, DeepMind’s goal has always been to accelerate the field, and to research and build AI systems. MAICON Speaker Series. Start listening: Podcast website.

Marketing 74

Marketing Conference Content Marketing Agency 74

Mindful Marketing

JULY 27, 2018

Tragically, that ride on April 30, 2016 was her last. In 2010 in Philadelphia, two tourists died when a tugboat pushed a barge into their stranded duck boat. A duck boat operator failed to see her stopped at a traffic signal and plowed into her scooter from behind.

Transportation 84

Transportation Travel Company System 84

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. I read ebooks, and the majority of online consumers enjoy them as well. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Tough Sledding

NOVEMBER 3, 2020

Nevertheless, the clerk insisted that with Obama not facing re-election in 2016 the President would ram through all sorts of anti-gun legislation. It seemed pointless to remind this guy that the GOPhers has taken control of the House in 2010 and were unlikely to lose it in 2012.

Retail 68

Retail Local Employee Travel 68

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. billion in 2016. Things gradually changed with the Panda, Penguin, Pigeon and other updates. The focus was more on quality of content. Fast forward to 2017, the search engines have become even smarter. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

Stephen Waddington

DECEMBER 12, 2019

It’s a response to the impasse in UK politics since the EU Referendum in 2016. Sajid Javid claims 50% fall in homelessness under Conservatives—homelessness is up since 2010 , Full Fact ). Messaging dissonance Get Brexit done is the General Election campaign slogan of the Conservative Party. It has risen by around 39% since then.

Publicity 93

Publicity Media Facebook Newspapers 93

Beyond PR

MAY 30, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. billion in 2016. Things gradually changed with the Panda, Penguin, Pigeon and other updates. The focus was more on quality of content. Fast forward to 2017, the search engines have become even smarter. billion in 2014 to 2.17

How To 40

How To Engineering Content Marketing Advertising 40

ISEBOX

OCTOBER 31, 2016

On April 20, , 2010, the largest oil spill in US history occurred in the Gulf of Mexico, on the Deepwater Horizon Oil Rig. We’d be remiss to not mention Trump’s many campaign PR nightmares over the course of the 2016 election in the scariest PR disasters list. BP Oil Crisis. 11 souls perished in the explosion, and 17 were injured.

Government 70

Government Crisis Report Course 70

Masters in Communications

FEBRUARY 12, 2022

In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head. Video gaming platforms like Xbox Live Gold have operated on this model since around 2010. The European Union's GDPR (General Data Protection Regulation) intends to do this.

Ethics 52

Ethics Communications Print Television 52