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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut.

SEO 132
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Learning By Teaching: The PR Edition

Shift Communications

The first time I tried to train an intern on measurement tools like Moz and Sysomos, he asked me all sorts of questions I had difficulty answering. Flexing my brain sparked thoughts like, “I never thought of measuring it like that before!”. A few more ideas: Write how-to tutorials for internal use on your team.

Training 129
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Interview with Anthony Iannarino

Critical Mention

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: Sales and marketing have become increasingly intertwined in the past few years.

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PR Is As PR Does

Waxing UnLyrical

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this. Wanna Subscribe?

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What My PR Degree Would Look Like Today

Waxing UnLyrical

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. Moreover, AVEs are (finally) being dropped as a tool for measurement.

Ethics 75
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Bringing Open Community To Public Relations

Waxing UnLyrical

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g.