Waxing UnLyrical

DECEMBER 31, 2010

Since the 2010 PRSA International Conference was held in DC, I was able to host many of the folks I’ve come to know, admire, respect and learn from via social media in my home. It was great getting to know you more (think technically we met at GrowSmartBiz Oct 2009) this year. I traveled a lot. And loved it. Read All About It!

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# John Cleese’s talk at the 2009 Creativity World Forum on creativity. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Thanks so much for stopping by WUL!

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. I’m still working to properly engage our internal audience.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Yes, really! Read All About It! Wanna Subscribe? Shall We Tweet? Liked what you saw?

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How To Twitter Facebook Writing 64

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Are you taking full advantage of them? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

DECEMBER 16, 2010

It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. The Random Me blog post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 16, 2010 at 2:11 pm [.] And that is very cool. That I get to put faces to names. Do you know me better? Read All About It!

Social Media 89

Social Media Media Facebook Twitter 89

Maxim Behar

APRIL 14, 2024

Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. In 2009, amidst the Facebook euphoria and the first serious market and economic crisis the world was experiencing, I started writing one rule every day that I thought would be useful on Facebook. How can I even fall asleep?

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Writing Social Media Meeting Facebook 59

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Inbound marketing is not hard, but it’s complicated.

Marketing 42

Marketing Leadership Engineering Education 42

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. But sass, chutzpah and gumption?

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Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

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Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

JUNE 25, 2014

Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts. Better to be safe than sorry. Better to be safe than sorry.

Social Media 83

Social Media Media Viral Tools 83

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). The goal was to find a better way to share the University of Regina ’s story. It was a great idea!

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

SEPTEMBER 27, 2010

– complete interview with ATTFPR. Get Shareaholic test Filed under Interviews , Social Media , Twitter | Tags: at&t fake pr , brandjacking , parody , roger | Comments (3) Site settings comment help? Mark as read Approve comment Outstanding interview Shonali! I imagine thats a tough battle for them to fight internally.

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Wireless Twitter Writing Measurement 74

Waxing UnLyrical

NOVEMBER 20, 2010

I saw Angela at PRSA’s 2010 International Conference, and suddenly realized I’d seen her presentation before. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand?

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Measurement Conference Tourism Blogging 71

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. Read All About It! Wanna Subscribe? Shall We Tweet?

Measurement 80

Measurement Publicity Analysis Tools 80

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research.

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Conference Meeting Case Study Film 40

Waxing UnLyrical

JANUARY 20, 2011

But anything more than that risks repeating the mistakes committed by many a marketer; putting too much emphasis on the channel and not enough on people and content. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Wanna Subscribe? Shall We Tweet?

Social Media 60

Social Media Media Twitter Measurement 60

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. Today, a regional story can be seen by international audiences. The pace of the industry is changing extraordinarily fast.

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Facebook Twitter Education Industry 106

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. There are examples offline and online in almost every market. The value of earned media lies in independent editorial published at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . PR: The Best Kept Secret in Content Marketing.

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Content Marketing Publicity Marketing Television 60