Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing!

Publicity 86

Publicity Creativity Measurement Twitter 86

Stephen Waddington

DECEMBER 5, 2018

The value proposition of a media brands lies its ability to inform and engage a community in a conversation. He lamented the abuse of this generic document that has been mangled as a means of community engagement with a variety of marketing audiences or publics. Press release! Press releases are nearly useless. What’s in the news?

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

NOVEMBER 6, 2010

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain. So much to do So much to see I am the future. The future is me. Regardless, thanks for visiting! Read All About It!

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. How unbelievably ridiculous. Or pathetic.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. See you there! Read All About It!

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

SEPTEMBER 28, 2010

So I contacted Debbi Jarvis , Pepco’s VP of Communications (a delightful woman, and whom I also know through IABC/DC Metro ), to see if she could fill me in. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Here’s the interview. Completely.

Social Media 61

Social Media Media Crisis Energy 61

Karen Freberg

AUGUST 12, 2017

I have been going to AEJMC since 2009, and it always is a place where I get a lot of great ideas to explore for the upcoming academic year. We discussed the results we got from interviewing 31 social media professors and what were some of the challenges and best practices we could take on. Take the case of the #SMprofs community.

Conference 40

Conference Social Media Community Education 40

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: A great take on the quality of modern communication because of the speed at which we can now communicate. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. I actually have a bunch of them.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. This, for successful applicants, turns into an interview (which is where I came in). Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively. That sort of creativity gets you noticed. Show your USP.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

OCTOBER 31, 2010

Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! Why: especially for my friends (and foes) who run small businesses. Take heart, not howls. Let’s Halloween up PR , by, er, me. Why: if we don’t enjoy what we do, what’s the point? Regardless, thanks for visiting! Read All About It!

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

JANUARY 2, 2011

Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Why: despite the fact that GSB is owned and operated by Network Solutions, a client of mine, I thought these were great tips. If you’re in the business of PR, these are things to keep in mind. Regardless, thanks for visiting! Read All About It!

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

DECEMBER 19, 2010

Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL! 3 street selling tactics that boosted my email subscribers over 100%, from The Smart Passive Income Blog.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. An image speaks a thousand words.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan. Glad thats over with.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. The results? Not that difficult, is it? Read All About It!

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Stop playing Scrooge and Cratchit it up for a change. Regardless, thanks for visiting! Read All About It!

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

DECEMBER 23, 2010

Image: Niels Linneberg via Flickr, Creative Commons I was really happy at how many new participants there were. Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011.

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

JANUARY 14, 2011

Mark as read Approve comment Shonali, totally stole your idea for my blog, but added two more to your list: Zemanta, which recommends Creative Commons images and related articles to help enrich your posts and SlickFlickr, which helps you build slideshows and the like from your Flickr feed. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

DECEMBER 26, 2010

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). No more presents, great food and holiday cheer, you think? Nothing to look forward to?

Measurement 55

Measurement Facebook Twitter Social Media 55

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. .&# A palomino is “ a coat color in horses, consisting of a gold coat and white mane and tail.&# In other words, something very unusual. Read All About It! These fine folk did: Jan.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different. Do you have hidden gems to share? Thanks so much for stopping by WUL! Read All About It! These fine folk did: Jan.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

NOVEMBER 26, 2010

Image: Raul Tejero Palma via Flickr , Creative Commons What about giving thanks for everything you don’t have? What about giving thanks for the things that didn’t work out? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! Who are yours?

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Corporations constantly churn out copy for communication channels and PR campaigns. Instead, Steve encourages people to be creative and to inject personality into their communications. Image: Stuart Caie via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Crisis 71

Crisis Twitter Facebook Measurement 71

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. For creative invention and surreal comedy Malcolm Pryce’s ‘Last Tango in Abersytwyth’ series always amuses.

Film 40

Film Creativity Newspapers Internal 40

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Why: Celebrities don’t always the perfect brand relationship make. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It! Glad thats over with.

SEO 42

SEO Measurement Blogging Facebook 42

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Wafted straight into the sunset, did Evening. A nice enough chap, but I’ll tell you something. If you haven’t seen it, I highly recommend it.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? So, I did what I knew: I told them that one of the best ways to tap into social media could be done by channeling Jimi Hendrix (you can view the un-animated version here ). At first glance, you’d think I was crazy for trying to do such a thing for this kind of audience.

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 25, 2010

Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. I’d seen how much effort my husband put into it, and I thought it would be nice if I could do that for him, for a change. Read All About It! These fine folk did: Jan.

Hotels 89

Hotels Television Twitter Facebook 89

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back. Read All About It!

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. It makes the blogosphere less frightening.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO!

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

JANUARY 3, 2011

Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! If you’ve recently started a new job, what tips would you add? Or, if you remember what your first job was like, would you do anything differently? Do share via a comment. Regardless, thanks for visiting! Read All About It!

Facebook 63

Facebook Twitter Measurement Blogging 63