Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. Read Me On BNET Watch Me In Action Book Me! D’oh, you say. Image: U.S.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. One of the most creative cover letters I received was one sentence; 14 words, to be exact. It was so creative, that I remember it verbatim to this day. It was crazy. Walk the talk.

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

OCTOBER 23, 2010

Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? October 23rd, 2010 Tweet I can still remember my first tweet. How unbelievably ridiculous. Or pathetic. Read All About It!

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? See you there!

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. What was interesting to me, was that, as Andre and I DM’d to set up this “interview,&# my attitude towards him changed.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

JANUARY 2, 2011

My books of the year , from Richard Bailey’s PR Studies. Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Why: smart stuff mixed with commonsense. Regardless, thanks for visiting! Read All About It!

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

SEPTEMBER 26, 2010

John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Read All About It!

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

OCTOBER 31, 2010

Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Why: especially for my friends (and foes) who run small businesses. Take heart, not howls. Let’s Halloween up PR , by, er, me. Regardless, thanks for visiting!

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. This, for successful applicants, turns into an interview (which is where I came in). Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively. That sort of creativity gets you noticed. Show your USP.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

DECEMBER 19, 2010

Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

DECEMBER 12, 2010

Image: Cornelia Kopp via Flickr, Creative Commons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we putter companionably). Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? The goal was to find a better way to share the University of Regina ’s story. Never underestimate the power of an S.O.S.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Read All About It!

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

DECEMBER 7, 2010

Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! Read All About It!

Reputation 73

Reputation Measurement Social Media Tourism 73

Waxing UnLyrical

NOVEMBER 29, 2010

Image: Esparta Palma via Flickr , Creative Commons The big thing I get from the film (aside from the drama) is that, like a romantic comedy, the players emerged from that experience much stronger, closer and wiser. That TV show you love (or hate but watch anyway), a song, a book, a game of cards with friends, anything. Wanna Subscribe?

Film 70

Film Measurement Leadership Twitter 70

Waxing UnLyrical

NOVEMBER 21, 2010

Image: Sebastian Niedlich via Flickr , Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? And speaking of Seth, he’ll be discussing this very issue – automated measurement – on this week’s #measurePR Twitterchat.

Measurement 47

Measurement Analytics Conference Web 47

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. I suspect his new book might have a new place on my syllabus.

Facebook 57

Facebook Measurement Twitter Social Media 57

Maxim Behar

JUNE 12, 2024

Truth is the keyword, and how you will convey it is the creative part of our profession - the skill to choose the right words and express yourself so that people can understand. There are only 5 minutes left until tomorrow." – you said this in 2020, in the end, and you wrote a book – "The Morning After." You have 5 minutes to decide.

Ethics 69

Ethics Social Media Travel Newspapers 69

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Read All About It!

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. Read Me On BNET Watch Me In Action Book Me! The results?

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

DECEMBER 23, 2010

Image: Niels Linneberg via Flickr, Creative Commons I was really happy at how many new participants there were. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Read All About It! Wanna Subscribe?

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

OCTOBER 14, 2010

Copyblogger used this book as a guide to making boring content sexy. Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

JANUARY 14, 2011

Mark as read Approve comment Shonali, totally stole your idea for my blog, but added two more to your list: Zemanta, which recommends Creative Commons images and related articles to help enrich your posts and SlickFlickr, which helps you build slideshows and the like from your Flickr feed. Read Me On BNET Watch Me In Action Book Me!

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

DECEMBER 26, 2010

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Measurement 55

Measurement Facebook Twitter Social Media 55

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different. Do you have hidden gems to share?

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

NOVEMBER 26, 2010

Image: Raul Tejero Palma via Flickr , Creative Commons What about giving thanks for everything you don’t have? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? What about giving thanks for the things that didn’t work out? Read All About It! Wanna Subscribe? Shall We Tweet?

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Why not book me for a speaking gig

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Image: rubyblossom. Read All About It!

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Liked what you saw?

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 25, 2010

Ever budget-conscious, I booked what I thought was a great hotel, using my points… right in the heart of Times Square. Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. Read Me On BNET Watch Me In Action Book Me!

Hotels 89

Hotels Television Twitter Facebook 89

Waxing UnLyrical

JANUARY 25, 2011

Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Mark as read Approve comment This reminds me of the pedophilia book that was on Amazon for a while. At first, they claimed free-speech, but eventually removed the book for its obviously terrible content. Wanna Subscribe?

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Why: Celebrities don’t always the perfect brand relationship make.

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

DECEMBER 9, 2010

Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. Your book was our teams bible throughout, although of course we had to stray a little here and there (not sure you say anything about scotch tape in your book:) ) Thanks for reading! Why not book me for a speaking gig ?

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

OCTOBER 25, 2010

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Read All About It! Wanna Subscribe?

Twitter 99

Twitter Measurement Facebook Blogging 99