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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 176
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No.

Blogging 114
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Pitching in a Pandemic COVID-19 PR Coronavirus Tips

wiredPRworks

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. An original digital marketing thought leader, Barbara founded Social Media Club Chicago in 2008. Barbara Rozgonyi , CEO CoryWest Media. How about you?

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No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Flack's Revenge

Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever.

Writing 177
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Is Your Brand Messaging Recession-Ready?

Shift Communications

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work.

Brand 78
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Meet the Media: Sean O’Kane, Senior Reporter at The Verge

Bianchi Biz Blog

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City.

Meeting 98
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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.