Communications Conversations

SEPTEMBER 29, 2020

dropped by 23% between 2008 and 2019. In some cases, it means pitching bylines instead of stories. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. On the PR front, this could mean a big change in how (and if) we pitch local news. ” And, that wouldn’t be wrong.

Journalism 195

Journalism Trends Industry Newspapers 195

Sword and the Script

APRIL 27, 2021

When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first? I look back to 2008 and 2009 and I think we had the priorities right. Shared – social channels. Earned – media or influencer relations. Paid – any form of sponsorship or advertising.

B2B 148

B2B Marketing Content Marketing Course 148

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. And the media landscape was evolving.

Blogging 111

Blogging Software B2B Survey 111

PRSay

MAY 3, 2019

What about 2008? million in 2008 and 18.6 Get more media pitching knowledge from Michael Smart here. What was the most-watched TV show in 1998? No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively. That was just for fun. million in 2018.

How To 107

How To Education Exercises Newspapers 107

Flack's Revenge

SEPTEMBER 1, 2021

Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. People, the press release is just a conduit, a capsule. It is not just us. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177

Communications Conversations

APRIL 21, 2020

With unemployment approaching 2008-09 levels (and some projecting Great Depression 30% levels), finding a job the next few months to a year is going to be something a lot of people are doing. ” Create a Pitch Deck about yourself for LinkedIn. Even in our industry. Many agencies have asked employees to take pay cuts.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Bianchi Biz Blog

APRIL 17, 2023

What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.

Engineering 77

Engineering Automotive Agriculture Media 77

Shift Communications

JULY 26, 2022

During the “Great Recession” of 2008, nearly eight million people lost their jobs. With this, we can anticipate a different look and feel to the labor market. For all companies, but especially those that deliver technology and services for the workforce, now is the time to prepare.

Brand 78

Brand Branding SEO Employee 78

Bianchi Biz Blog

AUGUST 23, 2021

I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City. What advice do you have for PR people that want to pitch you? When I get pitched something that isn’t even remotely in my beat. Be as clear and concise as possible.

Meeting 98

Meeting Report Transportation Media 98

PR 20/20

MAY 19, 2020

In 2008, the financial climate started to take a turn for the worse in the United States and around the globe. Second, we reached out to media brands with a number of content ideas, stating that we would gladly create content for them at no charge, and without pitching any products or services. Download it free today.

Writing 72

Writing Brand Branding Construction 72

Sword and the Script

JUNE 27, 2020

The recession of 2008 changed housing. Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The COVID-19 pandemic will certainly have lasting effects. How will it change PR and communications?

Study 131

Study Publicity Survey Internal 131

Bianchi Biz Blog

OCTOBER 24, 2022

I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. How many pitches is he likely to read? Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

Communications Conversations

SEPTEMBER 12, 2017

” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in countless agency pitches. “Join the conversation.” It’s been used in marketing campaigns. And, it’s been used (to death) in signage by retailers, restaurants and media. And, as of Sept.

Retail 0

Retail Social Media Customer Service Twitter 0

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021.

Exercises 71

Exercises Employee Social Media Communications 71

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. As expected, the “big” banks offer something in all of these areas.

Banking 79

Banking Financial Advertising Advertising 79

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021.

Exercises 62

Exercises Employee Social Media Communications 62

Bad Pitch Blog

DECEMBER 19, 2007

As of this post, Ragan Communications is advertising on the Bad Pitch blog. What might seem like a small ad is a huge opportunity for the Bad Pitch Blog to go places we haven’t been before. The pitches are, slowly but surely, really starting to get better. The Bad Pitch Blog is taking it to the next level.

Pitching 40

Pitching Blogging Conference Social Media 40

Bad Pitch Blog

SEPTEMBER 10, 2008

A flood of new folks are reading Bad Pitch Blog as a result, so I thought I’d post our top 20 posts according to AideRSS as a helpful review. The posts are from 2007 and 2008 so it looks like the content here is getting better. Ready to Pitch a Blog? What Does The Bad Pitch Blog Look Like?

Pitching 40

Pitching Blogging Report Media Relations 40

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. There are many keys to performing as flawlessly under the pressure of crisis situations as you do when you are preparing a release or pitching a story idea. It is all-encompassing, with the job functions endless.

Crisis Communications 113

Crisis Communications Crisis Communications Sports 113

Communications Conversations

DECEMBER 13, 2019

I mean, I started this blog in 2008 and I got sideways looks. With the Minnesota Public Relations Blog, we had an opportunity to learn who was behind a prominent media placement, which firms won new client pitches, who was winning awards and who was hiring. Like I said, Ryan started the blog in 2003. And, he was prolific.

Blogging 78

Blogging Agency Community Local 78

Bad Pitch Blog

DECEMBER 27, 2007

PREDICTION: In 2008, hard-earned advice, well-written books and forward-thinking conferences will be heaped upon the PR industry. Do you resolve to pitch more? pitch less? Along the same line, I''m seeking PR predictions for 2008. But it’s a staple of the year-end, soft news cycle. get a promotion? land a client?

Conference 40

Conference Pitching Education Agency 40

Bad Pitch Blog

AUGUST 20, 2008

As a result, we have not been able to post to the blog since Monday, August 4, 2008. Jump for Joy uploaded by bingbing tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' A Blogger employee finally took pity on us and jimmied the lock. Did we miss anything while we were gone?

Pitching 40

Pitching Employee Crisis Blogging 40

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Two key ingredients reporters look for are human voices (e.g. a decline in X).

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

FEBRUARY 20, 2018

Real income has been flat since the 90’s and the recession of 2008-9 permanently changed consumer’s perception of price and value. You don’t need to be a big shot so send us a pitch ! They have also become very data savvy so they are able to hold their CPG partners more accountable. Consumers have become more cost conscious.

Technology 61

Technology Marketing Retail Interviews 61

Bad Pitch Blog

APRIL 6, 2008

Pet parents have until September 18, 2008 to enter. bad pitch bad PR Boners dogs Feed The Children' And here without further adieux is a press release about Milk Bone Dog Snack, who was trying so hard, to do something nice, but because of that (R) it''s all screwed-up, and comical at best…. And oh yeah, woof.

Local 40

Local Pitching Video Corporate 40

Bad Pitch Blog

DECEMBER 30, 2007

And since Disney makes so few mistakes – and are proud of that – I wanted to use this as an example so that fans of the Bad Pitch Blog do not forget why, two years ago, this blog was started. We got a lot to do in 2008. And this from Disney? 26, 2007) – Walt Disney Parks and Resorts today announced that families in the U.S.

Retail 40

Retail Creativity Travel Examples 40

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter.

Corporate 274

Corporate Leadership Advertising Advertising 274

MaccaPR

DECEMBER 1, 2015

John decided he wanted to change his talent pipeline to be more diverse, so in 2008, he went to Minneapolis South High School and asked the principal if Olson could teach an ad class for Native American students. Karis wrote her first press release, created media lists, pitched news media - and felt the power that she could influence things!

Marketing 48

Marketing Advertising Advertising Agency 48

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. We want to do the best for our clients, looking at what they can achieve on and off the pitch, to build their brand but also give back.’. He came to us asking for representation,’ says Yormark.

Sports 60

Sports Government Agency Pitching 60

Sword and the Script

NOVEMBER 12, 2019

Capterra was founded in 1999 but didn’t start hosting reviews until 2008. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products. However, it’s worth pointing out, I’ve seen reporters cite comments from Peer Insights in articles about my clients. 4) Capterra | @Capterra (A Gartner company).

Software 17

Software B2B Marketing Data 17

Bad Pitch Blog

JANUARY 3, 2009

Last August, I received what can only be classified as the worst pitch (and dumbest idea) (and most greedy letter) that I have ever gotten. So here’s to Liz Flowers and Scott Bland – let''s call hem BLAND FLOWERS - who though it sounds likely did not make this up, and who are receiving the BPB’s brand new honor of WORST PITCH IN THE WORLD.

Pitching 45

Pitching Writing Company Trends 45

Sword and the Script

MAY 5, 2016

But it’s highly competitive and it’s gotten tighter every year since the financial crisis of 2008. However, but depending on whose market research you trust anywhere between $100B and $300B trade hands annually in the U.S. market alone. Legal is an enormous market.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Sword and the Script

FEBRUARY 24, 2015

The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. Economy Smiles at Marketing.

Mobile 60

Mobile Study Marketing Survey 60

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. The free articles are the start of working relationships and mean I’ve never had to pitch for work, so are worth my time.

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

JULY 31, 2019

After covering nine presidents and breaking the Watergate story with Carl Bernstein in the early 1970s, he has ample advice for working with the media, including his thoughts on “no comment,” pitching reporters and building trust. Do you have any tips for PR pros pitching a journalist? Do it personally. Call the reporter and ask.

Journalism 108

Journalism Conference Internal International 108

Cision

MAY 7, 2015

Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. We started a video series called 90 Seconds to PR Success that we produced in-house that includes simple videos on everything from Crafting the Perfect Elevator Pitch to How to Improve and Enhance Your Online Reputation.

Social Media 120

Social Media Video Agency Healthcare 120