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Is Your Brand Messaging Recession-Ready?

Shift Communications

During the “Great Recession” of 2008, nearly eight million people lost their jobs. For all companies, but especially those that deliver technology and services for the workforce, now is the time to prepare. But we’re planning for a change in the narrative. With this, we can anticipate a different look and feel to the labor market.

Brand 78
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PR Job Coach - Untitled Article

PR Job Coach

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274
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PR and Marketing Predictions for 2020

Barokas

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Companies looking to hire writers, editors and artists may find a broader pool of talent from which they can recruit. This year, internal communications will get more love and attention, with the goal of establishing a consistent message among employees.

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Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization

Stern + Associates

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

After wrapping up her studies, Daria worked for a labor union, then as a temp for a couple large companiescompanies she eventually figured out how to turn into clients, kickstarting what would become Steigman Communications LLC. I had these two really big name companies that were leverageable,” Daria explains.

Meeting 98
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Behind the Headlines With Kim Spear

Cision

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. What was it like to work with sponsors during the 2008 Beijing Olympics? But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out.

Local 120
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From Marcus Rashford to Maro Itoje, Jay Z’s Roc Nation is re-inventing celebrity

Mark My Words

Having elevated Marcus Rashford to national treasure status in just 12 short — okay, long — months, Jay-Z’s management company is looking to repeat the trick with more superstar activists. The England star was announcing that he had just signed to Roc Nation, American rapper Jay-Z’s management company, in November. Evening Standard.

Sports 60