Sword and the Script

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first?

B2B 148

B2B Marketing Content Marketing Course 148

Onclusive

MAY 4, 2020

Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. But the world of media has changed dramatically in the last decade. There are significantly more authors , bloggers and influencers contributing to many more media outlets than existed before.

Crisis 464

Crisis Publicity Exercises Trends 464

Communications Conversations

APRIL 21, 2020

With unemployment approaching 2008-09 levels (and some projecting Great Depression 30% levels), finding a job the next few months to a year is going to be something a lot of people are doing. I write one of the longest-running PR and social media blogs in the country. ” Create a Pitch Deck about yourself for LinkedIn.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Shift Communications

JULY 26, 2022

During the “Great Recession” of 2008, nearly eight million people lost their jobs. With this, we can anticipate a different look and feel to the labor market. For all companies, but especially those that deliver technology and services for the workforce, now is the time to prepare.

Brand 78

Brand Branding SEO Employee 78

Bad Pitch Blog

DECEMBER 19, 2007

As of this post, Ragan Communications is advertising on the Bad Pitch blog. What might seem like a small ad is a huge opportunity for the Bad Pitch Blog to go places we haven’t been before. The pitches are, slowly but surely, really starting to get better. See that ad in the upper left column of our blog?

Pitching 40

Pitching Blogging Conference Social Media 40

Bad Pitch Blog

SEPTEMBER 10, 2008

A flood of new folks are reading Bad Pitch Blog as a result, so I thought I’d post our top 20 posts according to AideRSS as a helpful review. The posts are from 2007 and 2008 so it looks like the content here is getting better. Ready to Pitch a Blog? What Does The Bad Pitch Blog Look Like?

Pitching 40

Pitching Blogging Report Media Relations 40

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021.

Exercises 62

Exercises Employee Social Media Communications 62

Bad Pitch Blog

DECEMBER 27, 2007

PREDICTION: In 2008, hard-earned advice, well-written books and forward-thinking conferences will be heaped upon the PR industry. So while you''re reading blogs and books and attending conferences, don''t forget to just do your best work. Do you resolve to pitch more? pitch less? get a promotion? land a client?

Conference 40

Conference Pitching Education Agency 40

Bad Pitch Blog

AUGUST 20, 2008

Actually an “over eager Blogger spam attack robot from hell” thought our blog was "one of those" types of blogs. As a result, we have not been able to post to the blog since Monday, August 4, 2008. Most important of all, this got us off our rear ends and put plans in motion to move this snarky wonder of a blog.

Pitching 40

Pitching Employee Crisis Blogging 40

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. The CDC used this information to alter its vaccine messaging and increase awareness activities.

Conference 80

Conference Healthcare Marketing Crisis 80

Bad Pitch Blog

DECEMBER 30, 2007

And since Disney makes so few mistakes – and are proud of that – I wanted to use this as an example so that fans of the Bad Pitch Blog do not forget why, two years ago, this blog was started. We got a lot to do in 2008. And this from Disney? and Canada that book between now and Dec. Resort at.” Watch this space.

Retail 40

Retail Creativity Travel Examples 40

Sword and the Script

MAY 5, 2016

This blog I created about seven years ago is now a business – introducing Sword and the Script Media , LLC. While this site is currently undergoing a technology and copy overhaul that is far from complete – rest assured the blog and its useful content will continue to be front and center. Seven years I’ve put into this blog.

Blogging 60

Blogging Content Marketing B2B Social Media 60

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. Enlightened Self-Interest: The Pitch Email. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature.

Communications 81

Communications How To Blogging Content Marketing 81