Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Phineas Taylor (P.T.) Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? But what is the primary reason for your change of heart?

Reputation 52

Reputation Social Media Internal International 52

Mindful Marketing

JUNE 5, 2021

In 2008, the company launched “ Häagen-Dazs loves HB ” (honey bees), a campaign focused on fighting Colony Collapse Disorder, a serious problem responsible for the decline in the global bee population. The campaign made sense, given the company’s values and goals.

Consumer 65

Consumer Retail Community Company 65

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. Brand reputation: Similar to Domain Authority , except this is just for news. You can increase your chances by including expert quotes and opinion, as long as it is not a business advertisement or a promotional piece.

Google 94

Google Guidelines SEO Engineering 94

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. David should leverage the surprise element and not advertise his advantage beforehand. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Norton's Notes

JULY 29, 2015

Without a doubt it’s online reputation. It’s my belief that the entire marketing mix should sit under the umbrella of PR because everything ties back into reputation. Many organisations still spend a lot of money on polishing their logo, when really their reputation is being set by the conversations happening about them on and offline.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

JULY 18, 2011

I took up my post in the UK in February 2008. That said, there are lots of very creative people in the UK and great things going on in tech (like Tweetdeck ), creative ( Moshi Monsters ), as well as advertising and PR. After confirming that my wife wanted to come, and that our dog could come, we jumped at the chance.

Creativity 74

Creativity Local Comparison Groups 74

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81