Sword and the Script

MARCH 17, 2015

Since 2007 or so I’ve managed blogs professionally – PR has changed – and eventually starting this one here. Finally I settled on marketers trying to do a little media relations as an additional duty (a terrible idea). What amazes me is that there has never been a better time for media relations.

Pitching 60

Pitching SEO Media Relations Report 60

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Bianchi Biz Blog

FEBRUARY 22, 2021

I started my professional career in 2007 as the assistant editor for a publication serving the recreational vehicle market. Once you have that foundational knowledge, you can better highlight the needs or choose the angle of what you’re reporting on. How long have you been in journalism and how did you get started?

Groups 55

Groups Meeting Transportation Media 55

Critical Mention

JANUARY 3, 2019

Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Q: What are your company’s marketing initiatives for 2019? Q: What channels do you feel are the most valuable for marketers today? Until next time!

Interviews 105

Interviews Ethics Government Internal 105

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. Persistence is still a strong strength in media relations in 2017.

Interviews 35

Interviews Writing Blogging Social Media 35

Bad Pitch Blog

SEPTEMBER 10, 2009

Both Bad Pitch Blog and HARO take a new, unconventional approach to achieving better media relations at all costs. HARO has quickly increased membership since Shankman created it in 2007. And we provide them with a valuable PR/marketing service. That’s our kind of consequence.

Publicity 40

Publicity Pitching Web Facebook 40

Communications Conversations

FEBRUARY 6, 2018

And, it’s served her well–in her 10-plus years with Ingersoll Rand, she’s moved up from communications specialist in 2007 to communications lead for Thermo King, and now, Trane, in the last few years. That’s not a skill everyone possesses, but it seems almost second-nature to Heidi.

Energy 68

Energy Corporate Travel Internal 68

Bad Pitch Blog

OCTOBER 2, 2006

Subject: chevy''s trying more co-creation Kevin- Some lucky (and talented) Gen Yers will create Chevy’s 2007 Super Bowl Ad. tags | public relations | PR | media relations | social media | good pitch | bad pitch | bad pitch blog | advertising | marketing | blog | consumer-generated media | Chevy | Super Bowl | Nellie Lide'

Social Media 40

Social Media Pitching Media Sports 40

Bad Pitch Blog

APRIL 2, 2007

. - Subject: Valpak and COMPANY Create Custom Marketing Program Contact: NAME, TITLE PARENT COMPANY Phone, Fax, E-mail Valpak and COMPANY Create Custom Marketing Program Valpak, North America ’s leading cooperative direct mail company, and COMPANY, a growing COMPANY-TYPE with over 250 locations have formed a new marketing partnership.

Local 40

Local Pitching Advertising Advertising 40

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. Marketers look to champion consumers…to tell their companies’ stories. A bit of the back story.

Construction 40

Construction Internal International SEO 40

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81