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Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

But, look how much has changed in 10 years (keep in mind, in 2007, the iPhone was invented). In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. FACT: Local media continues to struggle as well. Far from it.

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What’s Trending for 2023?

PRSay

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats.

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Can You Pass The Social Media Relations Quiz?

Bad Pitch Blog

In 2007, I wrote a post called " Ready to Pitch a Blog? Study up on current events…news is media relations jet fuel. Well as the definition of a media outlet morphs, so must our approach to engaging with them. Take This Quiz First." But I''ve edited it a bit to better reflect 2011. Just make sure it’s in context.

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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. It’s because THO is known for, and provided, trusted customer service to both the client and targeted media outlets.

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Bad Pitches? Do Less & More in 2007

Bad Pitch Blog

So here are six media relations resolutions in a box—a healthy mix of doing less and doing more for better media relations in 2007. Better media relations in 2007 or as long as you keep your resolutions. It takes more than a new calendar and blind optimism to make a change in your life.

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Celebrating the human influence in reputation shaping

PR in High Definition

If a business experiences a reputational setback, wants to improve media relations, or is looking for a creative new way to boost visibility, there is a need for soft skills that only us humans can bring to the table. Personally, I’d prefer to see another rendition of the classic Ukrainian entry circa 2007, “Dancing Lasha tumbai”.

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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. (The And that’s the “average” person.