The Halo Effect: Why Attractiveness Matters in PR
Doctor Spin
DECEMBER 16, 2023
The Halo Effect is intriguing—and ethically challenging in PR. Over-Reliance on Positive Associations While the Halo Effect can be a powerful tool, it also presents challenges and ethical considerations. Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? Commercial Research.
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