Sword and the Script

SEPTEMBER 5, 2023

Along the way, Cision has acquired dozens of other vendors in the space and controls two of the five biggest press release distribution services in PR Newswire and PRWeb. Then in September 2022, Meltwater announced a “review of strategic alternatives” which I noted , is often a call for potential suitors. Muck Rack named Inc.

Software 166

Software Marketing Leadership B2B 166

Mark My Words

MARCH 23, 2024

Borkowski said the carefully made video released by Catherine was “extraordinary” and a “tidal wave” sweeping away all of the conspiracy theorists and doubters. While Charles was able to tell the nation about his cancer diagnosis in February via a statement from Buckingham Palace, Borkowski noted that Catherine had to be seen. “If

Privacy 60

Privacy Fashion Video Interviews 60

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 147

Survey Software B2B Pitching 147

Sword and the Script

MARCH 7, 2023

Cision to elevate press releases Cision partnered with the digital-out-of-home video network Captivate to syndicated press releases sent through its PR Newswire distribution services. Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases.

Software 127

Software Analytics Technology Video 127

Presspage

APRIL 11, 2024

We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company. It included photos, videos, press releases and even a chat tool for sending instant inquiries to us.

Enterprise 117

Enterprise Automotive Company Airlines 117

ImPRessions - Crenshaw Communications

MARCH 6, 2020

At Crenshaw, we work from home two Fridays a month, which makes everyone more efficient, cuts down on commuting time, and starts the weekend on a positive note. Thank you notes still matter! Kick off this unofficial holiday by writing thank-you notes (not an email). Free lunch on the boss. Organize a company lunch once a month.

Employee 156

Employee Policies Pitching Groups 156

Agility PR Solutions

FEBRUARY 10, 2022

Many are noting the big transition in PR from brands sending out traditional press releases to outlets to brands sending out product samples to influencers or freelance editors who review those products for the public. The public relations and beauty industries are constantly changing.

Industry 86

Industry Brand Branding Publicity 86

Wadds Inc.

JUNE 14, 2023

Over a couple of sessions, we’ve deconstructed an academic researcher's process to review sources and record notes. Notion adds a useful summary based on your notes. Using Notion, I can publish a wiki of my bibliography and research notes, although copyright laws may mean this isn’t possible. You may find it useful.

System 98

System Knowledge Base Study Writing 98

Onclusive

JANUARY 26, 2022

Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. We also make sure we include journalists who have public profiles, are open to communications and willing to receive stories and press releases. Remember, it’s not about the size of your list.

Pitching 370

Pitching Data Privacy Writing 370

Cision

AUGUST 28, 2017

Editor’s Note: This post was updated on August, 28, 2017. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release. Does the headline grab attention?

Writing 258

Writing Newspapers Retail Groups 258

Remote PR Jobs

SEPTEMBER 25, 2023

Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers. The same goes for dense jargon and abstract, blanket assertions. HOW TO SUBMIT Submitted articles must be 600–900 words. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

Sword and the Script

SEPTEMBER 8, 2020

Give your press release a fighting chance of coverage What elements of a press release drive journalist interest? More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10.

Survey 96

Survey Industry Leadership Study 96

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 127

Film Marketing Sports Hotels 127

PR Fuel

JANUARY 24, 2022

Draft an Eye-catching Press Release. Use press releases to spread awareness for a product launch or an important business milestone. The success of your PR campaign largely depends on your press release writing talents. Write your press release with a strong news angle to make it more eye-catching.

Creativity 111

Creativity Data Measurement Product Launch 111

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. The abuse of this term in business meetings, pitches, and press releases has turned it into nothing more than a cliche. Unique, disruptive, innovative.

Big Data 296

Big Data Technology Data Energy 296

Sword and the Script

MARCH 5, 2024

One noted they were unable to provide media monitoring services for clients as a result of the outage. The PR software company also noted it’s doing some integration work on the back of this deal. She also quotes two anonymous Onclusive customers. Another was more forceful: “This is an absolute shambles.

Software 127

Software B2B Pitching Data 127

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. Press release pricing. >>> Did you know?

Financial 89

Financial Video Survey Google 89

Landis PR

MAY 10, 2021

Ah, yes, the press release. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Will the same old, tired press release format catch a reporter’s eyes? Here are 15 steps to successful press release writing: Do your research. Probably not.

Writing 98

Writing Video Interviews Report 98

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. PR pros keep an eye on social media chatter, news cycles, and cultural shifts to gauge what hits the right notes with their target audience. It’s about spinning a tale around a brand, product, or even a simple idea.

Trends 78

Trends Product Launch Ethics Travel 78

Cision

DECEMBER 1, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience.

Examples 225

Examples Insurance Insurance Fashion 225

Reputation Us

FEBRUARY 19, 2024

In January 2020 Weber Shandwick, in partnership with KRC Research, released “ The State of Corporate Reputation in 2020: Everything Matters Now.” Regarding the top three benefits of a strong corporate reputation, executives noted customer or client loyalty; competitive advantage; and better relationships with suppliers and partners.

Financial 88

Financial Reputation Corporate Study 88

Sword and the Script

JANUARY 31, 2023

According to a press release published by Marlin Partners, which owns a controlling stake in MW Investment: “The Offer Price represents a premium of 36% to the last traded price of NOK 13.25 ” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. .” A Norwegian Krone equals about $1.80

Software 78

Software Case Study Technology Tools 78

PR Fuel

JULY 28, 2021

Are you worried whether your last press release fell flat, but you’re struggling to tell? Sometimes, though, unclear whether your press release marketing is effective. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. What Are Your Goals?

How To 105

How To Engineering Google Web 105

Buchanan PR

APRIL 1, 2024

Google Labs is a testing area for experimentation with early stage development prior to general release. Note the same resulting web links appear as they do in the traditional search engine. Wondering how Artificial Intelligence will influence the Google search engine results page? You’re not alone. What a prime position!

Engineering 85

Engineering Google SEO Guidelines 85

Wadds Inc.

JANUARY 16, 2023

Along the way you’ll learn how to network, the build personal resilience, and why the press release is far from dead. Even though I do not specifically note his fine skill in listening to his constituents, I do believe it is the underlying theme that weaves through Lincoln’s ability to effectively tell stories and persuade his audiences.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

APRIL 7, 2020

In pursuing the vendor news and blogs, I noted a lot of them have made Coronavirus or COVID-19 related announcements (the keyword choice is interesting since the virus causes the illness ). If your fun meter for virus-related news is tapped out, there is a bit of “business as usual” news and notes near the end.

Technology 118

Technology System Tools Government 118

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. This is a humdinger of a summary and I’ve spent (too) many hours on it.

Software 155

Software Tools Print Technology 155

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 15) Appealing attributes of press releases. 21) Do you accept embargoed press releases ?

Survey 170

Survey Media Relations Pitching Media 170

NewsWhip

DECEMBER 7, 2023

This year, Target CEO Brian Cornell released a statement reflecting on the decision to keep stores closed every Thanksgiving Day, naming employees and their families as the key reason. The singer celebrated the release of his debut solo album with an exclusive interview on Apple Music, and the post received nearly 2 million views.

Brand 78

Brand Branding Retail Viral 78

Cision

AUGUST 17, 2016

I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. Here I want to look at three components of a successful press release strategy: Creation. Distribution. Amplification.

Newspapers 144

Newspapers Writing Strategy Pitching 144

5W PR

DECEMBER 24, 2022

No matter what the release schedule of a podcast is going to be, companies have to commit to the content beforehand and create a regular schedule for creating and releasing the content via a podcasting platform.

Marketing 88

Marketing Engineering Mobile Resources 88

Sword and the Script

APRIL 11, 2023

PR software vendors race to add generative AI Notified is adding generative AI to its press release distribution service Globe Newswire. According to the release said the feats “is built on Microsoft Azure OpenAI” and it’s created a sign-up form for customers interested in beta testing the feature.

Software 78

Software Company Pitching Training 78

Business Wire

FEBRUARY 2, 2018

One note of caution about building a community on Facebook: This process takes lot of time and ultimately you are giving Facebook control of your community. Get Your Audiences to Share Your Press Releases and Editorial Coverage The easiest way to get your organization’s content into Facebook? Via news and news shares.

Facebook 178

Facebook Community Advertising Advertising 178

PRSay

JULY 21, 2020

Toledo followed up by noting that we must ensure that crisis communications efforts go beyond having good talking points. Releasing a statement for the sake of releasing a statement will not help your organization and, in many cases, it will actually hurt your brand. It is key to understand the public conversation.

Communications 192

Communications Brand Branding Crisis Communications 192

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

PRSay

JANUARY 1, 2020

You can plan a coffee date, stop by a newsroom for a visit, send a thoughtful note or simply give them a call. Go beyond the press release. If your story doesn’t pick up traction immediately, develop a strategy and push past the initial press release. What elements will they need? When do they work?

Publicity 163

Publicity Storytelling Instagram Pitching 163

PRSay

OCTOBER 6, 2021

“Brand strategy also means “reframing a problem in order to find a better solution, finding the most concise way to express a big concept and holding creativity accountable for business impact,” he said, noting that sometimes something simpler is better. Start with the press release. Start with your own press release,” he continued.

Agency 164

Agency Creativity Brand Branding 164