PRSay

AUGUST 17, 2023

But the question remains: Will Threads become the new Twitter or fizzle out like Clubhouse? Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Assess these nine factors to decide if your brand or organization should lean in or out of Threads.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Sword and the Script

DECEMBER 5, 2023

Both companies had plans that looked good to go on paper. In my opinion, the last deal the company closed tanked the business and they ended up selling out. They bought a bunch of different products and wound up with one that pretty much carried everyone’s weight. The other company didn’t fare much better.

Software 132

Software Reddit Technology B2B 132

Barokas

OCTOBER 21, 2020

“A goal without a plan is just a wish.” ? One of my clients was recently asked, “How can a leader make plans when the future is so unpredictable?” Making a plan seems futile on a good day. He explained how his company implements a barbell strategy and follows the antifragile philosophy first introduced by Nassim Nicholas Taleb.

System 88

System Viral Strategy Survey 88

Cision

JUNE 16, 2015

Having a crisis communication plan in place will help your brand weather the worst crises and come out on top. Crises spread rapidly whether they start online or offline so your communication must be speedy, too. 58 percent say mobile technologies are absolutely vital to carry out crisis communication plans.

Crisis Communications 120

Crisis Communications Communications Crisis Mobile 120

PR in High Definition

APRIL 27, 2023

ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities. Greenwashing Companies are increasingly being called out for greenwashing when their ESG comms lacks substance or is seemingly a PR stunt.

Policies 62

Policies Employee Ethics Survey 62

The Proactive Report

JUNE 18, 2021

What do you think are the vital factors for a PR person to carry? It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts. And we had fun. These are the questions and my answers.

Small Business 213

Small Business Fashion Groups Local 213

Waxing UnLyrical

SEPTEMBER 5, 2019

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. The vascular system (vessels, veins and arteries) carries the blood where it needs to go around the body. Exactly what does this have to do with internal communication again?

Internal 60

Internal International Strategy Communications 60

PR in High Definition

SEPTEMBER 30, 2022

At a time where the pinch is being felt by businesses and consumers alike, communications – both internal and external – must be approached delicately. An aggressive sales and communication strategy might seem the way to go, but it’s certainly not the most empathetic. There are nerves, fear even, about what’s to come.

Communications 62

Communications Internal International Energy 62

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

NOVEMBER 19, 2015

Sixty percent of organizations lack a specific strategy to put out the fire. Without a plan to turn to, your brand and all those associated in the matter look like headless chickens. Don’t attempt to reach out to every influencer on your target list to help clean up a messy situation. Start Small. Engage During Peacetime.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. It isn’t always easy or quick, which is why many PR agencies spend the first month or more hammering out strategy and messaging.

Agency 205

Agency Pitching Internal International 205

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles.

Communications 157

Communications Nonprofit Employee Film 157

PR in High Definition

FEBRUARY 25, 2022

The Tinder Swindler was an extremely convincing communicator when it came to his image. The lesson we can all take from this is that honesty is integral when it comes to any branding or comms strategy. Putting a false, romanticised version of a company or brand out into the world may bring some initial success.

Policies 62

Policies Internal International Course 62

5W PR

MARCH 19, 2020

When it comes to social media, aside from the fact that it’s an excellent tool for publicity, and free publicity at that, it allows brands to directly communicate with a target audience without going through intermediaries, such as the media. One of the fundamentals of public relations is tracking and monitoring the opinion of the public.

Publicity 97

Publicity Survey Measurement Groups 97

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

And that work starts with a strategic plan. To craft a killer PR plan, here are some steps to consider before you begin. A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. Plan initiatives by quarter.

Writing 130

Writing Comparison Product Launch Leadership 130

The Resolution Blog

JULY 8, 2019

Do they want us in, or out of their platform when measuring owned media performance? Today we ask why does Instagram send us out of its ecosystem for detailed insights? Some quick-fire Instagram stats More and more brands and organisations are using Instagram as a communication channel. Instagram Insights?—?why

Instagram 120

Instagram Mobile Analytics Data 120

Cision

JUNE 16, 2016

Todd Morgano, senior vice president at Falls Communications, says businesses need to spend less time talking about themselves and more time talking about how they can help their audiences. What is the most important lesson you’ve learned about marketing communication throughout your career?

Technology 120

Technology Strategy Industry Brand 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Being on social media is the online pastime that everyone loves. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Melissa Agnes

AUGUST 28, 2014

Throughout the process of planning and preparing for this presentation, I was lucky to be assigned an assistant, Ms. She has worked in the Middle East for the past 5 years and, with her colleague, Julie Sprakel, carried out the first research study to assess usage of social media by the public in the Middle East region.

Healthcare 238

Healthcare Social Media Media Case Study 238

5W PR

JANUARY 13, 2020

The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy. Do sales and senior leadership embrace and support marketing’s vision and plans? If not, might a retreat or workshop to bring out differences or concerns result in a better understanding and support?

Marketing 78

Marketing Comparison Video Survey 78

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. 2) Change Your Surroundings.

Creativity 98

Creativity Publicity How To Policies 98

ImPRessions - Crenshaw Communications

JUNE 14, 2018

B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice. For insight into befriending competitors, check out this Entrepreneur article. Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations.

B2B 147

B2B B2C Enterprise Pitching 147

Stephen Waddington

APRIL 23, 2020

We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. Thereafter there’ll be a slow return to work, followed by a long climb out of recession. Thereafter there’ll be a slow return to work, followed by a long climb out of recession. Only then can we look at what comes next.

Government 132

Government Crisis Exercises Retail 132

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

” The brand boasts an all-female workforce and also gives 10% of profits to Planned Parenthood. Just over a year old, the company started out online, then developed a loyal following and opened brick-and-mortar stores in Manhattan and Brooklyn “by popular demand.” Brands to watch in 2018. .” Siri can control lights.

Brand 136

Brand Branding Retail Comparison 136

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. Once this is understood, a crisis plan can be developed to deal with the crisis. A crisis plan should be developed and implemented immediately.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Maxim Behar

MAY 16, 2023

His M3 Communications Group, Inc. is a partner of Hill+Knowlton Strategies, the world's leading PR company. What do you always carry in your luggage? Maxim Behar is an internationally recognized PR expert, entrepreneur, writer. Honorary Consul General of the Republic of Seychelles in Bulgaria. When was you last travel?

Travel 52

Travel Hotels Local Internal 52

PRSay

FEBRUARY 5, 2018

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. In this low-trust environment, communication from the C-suite must be authentic. Research and ask questions.

Communications 148

Communications Employee Leadership Writing 148

Buzzstream

MAY 12, 2020

As such, these transitions require careful planning. Though many of these same companies had planned to move to remote working at some point in the distant future, and although close to a quarter of the U.S. The Covid-19 pandemic has forced many companies to move significant proportions of their staff to remote working. .

Strategy 102

Strategy Employee System Tools 102

Communications Conversations

DECEMBER 5, 2019

role in marketing and communications. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. My background in journalism, public relations, communications and advocacy has been a great fit for this work. She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick).

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Shift Communications

NOVEMBER 3, 2014

Anyone who knows me well knows I love a good prank (I once waited inside a box for 20 minutes before springing out to scare a coworker). freak-out) from my friends and family… and to then share that experience with everyone I know. I too find it strangely satisfying to get a completely candid and unforgettable reaction (i.e.

Advertising 92

Advertising Advertising Viral YouTube 92

Melissa Agnes

MARCH 7, 2016

A couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis. And yet, as important as your internal stakeholders are, internal crisis communications can be one of the easiest things to overlook in the hustle and bustle of real-time crisis management.

Crisis Management 174

Crisis Management Crisis Crisis Communications Employee 174

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Our team of experts can help with everything from social media strategy to content creation so you can take control.

Reputation 118

Reputation Google Crisis Management Engineering 118

Ethical Voices

DECEMBER 18, 2023

Our clients want to get their audiences to take some sort of action and we help them tell stories to do that. I’ve been an agency guy pretty much my entire professional life. I’ve worked almost entirely with B2B tech clients with a handful of exceptions. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one.

Ethics 105

Ethics Data Training Agency 105

Ethical Voices

JUNE 12, 2023

Joining me in this week’s episode is Zainab Chaudary , Senior Vice President at New Heights Communications. I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. Folks who worked at that organization bring a very different perspective to advocacy communications.

Ethics 69

Ethics Storytelling Communications Training 69

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. Online communities fall under the public relations umbrella and these conversations have an impact on branding. Reputation Management. To a brand, reputation is revenue. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. But why exactly is strategic PR planning so important? What happens if you and your PR team invest more into strategic planning in your campaign workflow.

Tools 354

Tools Internal International Resources 354