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Building a perfect pitch? The story is in the data

Onclusive

Earning the attention of your target journalists is by definition a long-term strategy, and it’s about consistently giving them what they want and need in the simplest, most concise and digestible way to make their jobs easier. Media contact databases have been significantly improved in recent years, and they continue to get better.

Pitching 370
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PR Advice For Building Better Media Relationships

ImPRessions - Crenshaw Communications

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. Interact on social media.

Media 333
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The do’s and don’ts of contacting journalists

Axia PR

While there’s no definitive answer, you can increase your chances of connecting with journalists if you follow these do’s and don’ts in your emails: Most people use this tool to communicate – it saves time and it’s efficient. So how can you ensure that media representatives open your email pitch instead of instantly deleting it?

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Three Questions A PR Person Should Never Ask A Reporter

ImPRessions - Crenshaw Communications

Staying in contact with relevant contacts is one of the most important aspects of PR. Asking a journalist when a certain piece will go live is a little like asking what the weather will be like next week – there may be no real, definite answer, because things change. Reporters are helping us, not the other way around .

Report 310
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Tool of the month – The hunt for contacts

PR in High Definition

The post Tool of the month – The hunt for contacts appeared first on Firefly Communications. We have already spoken about changing data protection laws (most importantly, GDPR) and this may have a significant impact about how the data from Email Hunter can be used. Just in case, better get on the hunt soon!

Tools 63
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How To Use Lifecycle Stages To Improve Your Membership Numbers

PR 20/20

HubSpot’s lifecycle stages help you to categorize your contacts and companies based on where they are in your marketing and sales processes. For associations, lifecycle stages can paint a clear picture of where your contacts are in their journey to becoming a member.

eBook 84
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New Year’s Resolutions For PR Teams

ImPRessions - Crenshaw Communications

There is nothing more frustrating than emailing a contact and getting a bounceback or a change of email address for a journalist whom you think would be perfect for a piece of news. Brainstorms are by definition collaborative, so a resolution to participate is a good one. .

Writing 310