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International Women’s Day: When Good PR Backfires

ImPRessions - Crenshaw Communications

The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. Burger King UK definitely won attention for its scholarship program, but not in the way it had hoped. On International Women’s Day, there was plenty of worthy recognition. It’s fragile.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118
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Should companies pay their PR interns?

Communications Conversations

Specifically: Should companies pay their PR interns? Understandably, many of the students tended to say “yes–companies should definitely pay us.” Should companies pay interns? As an intern, you have zero leverage when it comes to the job search. ” And, from where they sit, I can hardly blame them.

Internal 113
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Knowing your team: the bedrock of internal communications

PR in High Definition

Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. The awareness that knowing the makeup of your staff gives you when devising internal communication strategies is critical.

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5 Tips for Pitching Oriana Schwindt from the International Business Times

Cision

Oriana Schwindt is a TV reporter for International Business Times and has been with the publication since 2015. And definitely don’t call my cell phone to pitch. She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences.

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There’s no debate: Not paying an intern as a PR agency is unethical.

The Hoffman Agency

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency.

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7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

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