PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130

Employee Policies Creativity Company 130

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. ” Is that a weird freaking quote?

How To 145

How To Creativity Storytelling Writing 145

Shift Communications

JUNE 12, 2015

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. If you’re like me (or anyone raised in the world of communications), you instinctively want to come up with something fresh, creative and catchy.

Writing 60

Writing eBook Policies Advertising 60

Stern + Associates

MAY 6, 2024

I started my professional journey as a writing and language arts tutor with a degree in education, discovering my passion for digital marketing by implementing content marketing and SEO best practices to grow my business—catching the marketing bug and never looking back. What value does digital marketing bring to sharing a brand’s story?

Strategy 71

Strategy Marketing SEO B2B 71

Stern + Associates

JANUARY 26, 2023

“Approaching employee attraction and retention as a system helps avoid the race to the bottom, makes a company’s employee value proposition harder to imitate, and helps create a clear narrative that reduces us-versus‐them relationship between managers and their reports,” write the authors. “It

Employee 111

Employee Company Marketing Case Study 111

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 114

Journalism Automotive Interviews Writing 114

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Many local chapters have working groups for new and young professionals. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. ” Perhaps the group of people that deals most often and directly with drivers’ reactions to roadway signs is the Pennsylvania State Police (PSP). Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow.

Social Media 157

Social Media Media LinkedIn Tourism 157

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Make your own path, and stay human.”. Start with the press release. What’s the new news?”

Agency 165

Agency Creativity Brand Branding 165

Sword and the Script

AUGUST 31, 2021

Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. This group represents 14% of the survey sample (N = ~1,152).

Survey 136

Survey Marketing Groups Measurement 136

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. Additionally, the campaign embraced intersectionality, which is evident in casting choices, the soundtrack and a social media strategy that facilitated connections between marginalized groups and Barbie. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

ImPRessions - Crenshaw Communications

MARCH 6, 2020

At Crenshaw, we have a great group of people who constantly go above and beyond what is expected of them. Consider spontaneously surprising groups of employees by announcing an after-hours outing to the movies, bowling, or a nice meal. Kick off this unofficial holiday by writing thank-you notes (not an email).

Employee 156

Employee Policies Pitching Groups 156

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Stern + Associates

JULY 10, 2023

While much of this research has centered on flow’s extraordinary impact on motivation, creativity and productivity, his recent work takes this further, exploring lifelong learning and what can be accomplished by harnessing flow at any age. Problem-solving, abstract reasoning, and creativity all spike, as do wisdom and empathy.

Training 48

Training Creativity Groups Strategy 48

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 96

Technology Ethics Tools Creativity 96

Stern + Associates

FEBRUARY 4, 2022

Here at Stern Strategy Group we live and work by the mantra that there’s always room for improvement. Fusing creativity with strategy, she crafts compelling, award-winning copy proven to reach and resonate with the right audiences in the most impactful ways. If so, we’ll identify intriguing and exciting stories versus educational ones.

Social Media 62

Social Media Strategy Media Nonprofit 62

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

Solo PR Pro

MAY 24, 2022

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. Why are award submissions important?

How To 52

How To Groups Writing Local 52

Stern + Associates

DECEMBER 8, 2022

Drafting content: In addition to its ability to help with research, ChatGPT can also assist with the writing process. By using its natural language processing capabilities, the program streamlines the writing process and generates compelling content for press releases, social media captions, marketing newsletters and more.

Blogging 62

Blogging Technology Writing Customer Service 62

Deirdre Breakenridge

FEBRUARY 12, 2015

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.

Tools 150

Tools Agency Instagram Groups 150

Waxing UnLyrical

AUGUST 28, 2018

Yet, even as PR practitioners, we find ourselves challenged with how best to write a story. For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Writing in today’s digital landscape doesn’t have to be difficult. Set the stage.

Storytelling 105

Storytelling Case Study Writing Creativity 105

prTini

DECEMBER 14, 2015

PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR pros can do to get creative juices flowing.

Creativity 28

Creativity Exercises Conference Content Marketing 28

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. It also provides opportunity for those just starting out in the business to flex their writing muscles. The two groups often work very well together, but there’s tension.

SEO 200

SEO Pitching Agency Exercises 200

Stephen Waddington

MAY 2, 2020

I won’t be learning Mandarin or writing a book during lockdown. The answer landed in the form of video by Fiona Crump in my Facebook newsfeed via 80% Awesome , a Facebook group created by Rachel Picken. I’m writing on my blog more than ever. Amanda writes about recovery from the crisis. Academics, practitioners, studen.

Transportation 84

Transportation Government Community Facebook 84

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . As part of the group, young employees learn how to cooperate, delegate and support each other.

Skype 147

Skype Agency Meeting Software 147

Shift Communications

NOVEMBER 14, 2017

As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility. Research = Accuracy.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Doctor Spin

FEBRUARY 15, 2024

This concept is foundational in the study of communication theory, highlighting the mechanisms of message transmission, reception, and interpretation between individuals or groups. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Communications.

Communications 52

Communications eBook System Corporate 52

PR in High Definition

NOVEMBER 25, 2020

In fact, a great deal of evidence indicates that brainstorming actually harms creative performance, resulting in a collective performance loss that is the very opposite of synergy. ”. This pre-work is also key because there are several pitfalls to avoid in group sessions. Creative Performance Limiters. Preparing to Win.

Creativity 71

Creativity Groups Sports Examples 71

Sword and the Script

APRIL 19, 2022

That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. Lots of ghostwriters work with CEOs to write LinkedIn updates. Get creative. You can be as creative as you want on Twitter.

B2B 105

B2B Twitter Brand Branding 105

Sword and the Script

MARCH 16, 2021

A client of mine produces an annual survey of creatives and marketers which had a similar finding in this area. Creative teams showed remarkable adaptability and “gained a higher standing in business, which relied on their expertise to support the remote work transformation.”. This is a blind spot and area of marketing risk.

Survey 152

Survey Marketing B2B Comparison 152

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to their fullest potential. Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend.

Creativity 120

Creativity Course Meeting Technology 120

Cision

JANUARY 12, 2016

Write a book. It ’ s not as hard as you think to write a book or get it published. Wilson, whose clients include the president of Holland Cruise Lines and the head of HR for the NBA, said, “ Writing a book today is the best marketing strategy, not only for an individual but also for a company. ”. You should start.

Writing 120

Writing Leadership Creativity Groups 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Karen Freberg

JANUARY 18, 2021

Have a group meeting within the class so people can “sit in.” Since we have seven students in the course (they call themselves “The Social Seven,” it would be great for the students to be part of a group for class where we talk and discuss trends, topics, and issues related to social media. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96