Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 96

Technology Ethics Tools Creativity 96

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Her start : Talent resources intern at Fallon.

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

MARCH 16, 2021

A client of mine produces an annual survey of creatives and marketers which had a similar finding in this area. Creative teams showed remarkable adaptability and “gained a higher standing in business, which relied on their expertise to support the remote work transformation.”. This is a blind spot and area of marketing risk.

Survey 154

Survey Marketing B2B Comparison 154

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Which were the last design updates we asked the creative team?

Software 151

Software How To SEO System 151

prTini

DECEMBER 14, 2015

PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR pros can do to get creative juices flowing.

Creativity 28

Creativity Exercises Conference Content Marketing 28

PRSay

OCTOBER 29, 2019

From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. For the best results, you’ll want a group of talented writers, editors, photographers, videographers and social media coordinators working in conjunction.

Television 111

Television Writing Storytelling Video 111

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. Starting small is a great way to dip your toe in.

Meeting 100

Meeting Journalism Interviews Employee 100

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things

B2B 120

B2B B2C Facebook Storytelling 120

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, way, way back, there was internal communications, there was external communications. Now, internal is external. But we weren’t talking about that internally. Where the challenge happens, is both internal/external wants to be transparent and open. You could give product to supporters and consumers.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity.

Travel 120

Travel Agriculture Tourism Internal 120

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198

Writing Communications Marketing B2B 198

Cision

FEBRUARY 17, 2016

If you don’t understand the individual or group whose story you are telling, your story will sound false. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. My guiltiest pleasure is…listening to movie scores while writing.

Policies 120

Policies Internal International Public Affairs 120

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. My first job was a news editor, where I decided to write health features. I am honored to lead a talented, smart group of health care PR professionals. Turned out, I also loved communications strategy.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Journalistics

SEPTEMBER 13, 2021

These quid pro quo arrangements are never in writing, and typically are communicated over lunch with a publisher or sales rep who, with a smile or a wink, assures the client or agency that, “I have no influence over editorial…but I’ll see what I can do.” In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Ethics Conference 52

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. So they both got it! How do you get it and finally get there?

Strategy 88

Strategy Analysis Small Business Measurement 88

Maxim Behar

JANUARY 3, 2021

Just one simple word repeated many times dominates my all biography – work, work, work… I am an international PR expert, Harvard Kennedy school Graduated, but also have a diploma from Universities in Prague, Yokohama, Seattle, London, and Berlin. How hard or easy is it to establish and maintain a career in writing? I do not know.

Local 52

Local Writing Social Media Interviews 52

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. How could such a busy person find time to meet so many people? Great advice! Connect with Barry.

Small Business 52

Small Business Social Media Radio Media 52

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 74

Meeting Automotive Media Journalism 74

Mindful Marketing

DECEMBER 17, 2015

Among her achievements, Wendy planned an executed the original public relations strategy that helped fuel the spectacular growth of Peppers and Rogers Group, the world’s preeminent customer relationship firm. You are a founding member of PR Boutiques International. I love theater, good writing, tennis and skiing.

Communications 50

Communications Marketing Internal International 50

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. However, our Public Relations business requires a lot of creativity and innovation.

Leadership 59

Leadership Social Media Creativity Ethics 59

Barokas

SEPTEMBER 8, 2017

Seek out courses that allow you to work through case study challenges in groups, simulating real-life situations you may face on the job, and coming up with solutions as a team. Finally, be sure to check if your campus has a local PRSA chapter that you can participate in, as these groups often have great networking opportunities for students.

Case Study 60

Case Study Study Course Groups 60

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. The largest group for PR pros nationally, the Public Relations Society of America (PRSA) has 110 chapters and more than 30,000 professional and student members.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

JUNE 4, 2019

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. The sky’s the limit when it comes to creativity in the travel and tourism industry! Image: Deanna Ritche via Unsplash, Creative Commons CC0.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C3 (Content) Weidert Group Case Study: Fisher Tank Company. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Karen Freberg

JUNE 11, 2018

With that being said, I am going to be talking about a campaign that focuses on a very important food group: pancakes. That is, the International House of Pancakes, or IHOP. You can see the complete write up from AdWeek here. This can be done for both positive campaigns, but can also be used in crisis communications.

Social Media 42

Social Media Case Study Media Creativity 42

Karen Freberg

DECEMBER 16, 2021

She writes books, produces research, consults, and much more. For example, I did not attend AEJMC for this very reason because for the last few years, instead of being evaluated on merit and the actual work, internal politics came into play. Carolyn is someone who is really a true rockstar in the field in and out of the classroom.

Handbook 52

Handbook Conference Community Social Media 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. We also like asking team members to submit quick ideas through email or group chat. There’s a very smart exercise to be done when floating an idea internally.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Journalistics

MAY 29, 2017

And some of you, the group I’m writing this post for, have accepted a summer internship positions to gain valuable work experience prior to graduation. By now, those of you in this last group should be adjusting to your new surroundings and getting a feel for what you’ll be doing over the course of your internship.

Internal 45

Internal International Course Meeting 45

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch. Some communicators on Prezly even use this for internal communications. Distribution in Prezly is straight-forward.

Pitching 64

Pitching Analytics Enterprise System 64

Waxing UnLyrical

JUNE 5, 2011

Which is why it tickles me pink every time he writes a guest post for me … and there’ll be one coming your way this week, so watch out for it. Social media case study: Feed My Starving Children and Facebook Groups , by Arik Hanson. Image: Seema K K via Flickr, Creative Commons. Why: I thought this was fascinating.

Case Study 60

Case Study Groups Facebook SEO 60