Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Keep It Creative. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack).

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. They may even face multiple job offers.

How To 189

How To Nonprofit Interviews Privacy 189

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 200

Writing Communications Marketing B2B 200

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Fact-checking becomes even more important when you’re writing about sensitive topics.

Content Marketing 144

Content Marketing Marketing Viral Study 144

OnePitch

APRIL 14, 2022

On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Do you have a topic calendar?

Video 153

Video B2B Film Marketing 153

Sword and the Script

MARCH 31, 2020

It’s time to stop advertising and start or continue building trust and sharing helpful content.” ~ Michael Brenner | Marketing Insider Group | Author of Mean People Suck 3. In carpentry, they say ‘measure twice, cut once.’ Robert Rose | The Content Advisory | Co-Host: This Old Marketing Podcast | Co-Author: Killing Marketing 2.

Content Marketing 120

Content Marketing Marketing Advertising Advertising 120

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. How do you measure the success of word of mouth? That is evolving.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 151

Employee Print Writing Survey 151

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. What are very specific goals and how can they be measured? This is a group exercise for an internal team working for a client. These measurements will be discovered while doing the goals and objectives research. So they both got it! Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Burrelles Fresh Ideas

MAY 30, 2023

Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics.

How To 40

How To Ethics Education Creativity 40

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. However, our Public Relations business requires a lot of creativity and innovation.

Leadership 59

Leadership Social Media Creativity Ethics 59

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. The largest group for PR pros nationally, the Public Relations Society of America (PRSA) has 110 chapters and more than 30,000 professional and student members.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

JUNE 4, 2019

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. The sky’s the limit when it comes to creativity in the travel and tourism industry! Measuring impact. Guest Post by Danielle Heiny.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Buzzstream

JANUARY 30, 2020

Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. I’d seen the backlash from the original trailer and this was now trending news, with publications like the BBC writing about it. For example.

SEO 71

SEO Film Reddit Video 71

Sword and the Script

JANUARY 10, 2017

If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. A Simple Measure of Marketing Many Businesses Miss. In fact, when the survey data was segmented by professional bloggers, it found the pros were nearly 70% “more likely to write posts of 1,000 words or more.”.

Survey 60

Survey Blogging Corporate Analytics 60

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? The private newspapers are affiliated with certain groups, so they are pro certain things. Let’s leave.” It’s a tricky one.

Ethics 84

Ethics Radio Sports Facebook 84

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C3 (Content) Weidert Group Case Study: Fisher Tank Company. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Maxim Behar

NOVEMBER 23, 2020

How has your company - M3 Communications Group, Inc changed during this year? And this will not be because advertising agencies are bad, or colleagues there are not creative. But I want to put aside the business part and look at the creative part. There is probably no other that has changed so drastically over the years.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Shift Communications

JUNE 4, 2015

Look for a group that strikes a balance between experienced professionals and mid-level people. You need both groups represented on your team. With the exception of firms that focus specifically on one industry, or have built niche practices within the larger group, most PR consultancies are made up of generalists.

Reputation 60

Reputation Groups Exercises Energy 60

Waxing UnLyrical

JANUARY 29, 2019

Perhaps even more essential is the ability to schedule and send mass, drop emails to designated groups of customers and clients. A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. Fully customizable email templates can be crafted as well.

Marketing 67

Marketing Web Software Technology 67

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. Heidi Sullivan (@hksully) March 9, 2017.

Measurement 40

Measurement Financial Crisis Internal 40

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA).

Consumer 78

Consumer Measurement Local Data 78

Stuart Bruce

FEBRUARY 21, 2015

You can see from my entry that 20 point activities include two-day training courses or conferences as well as participation in a CIPR group. So if you’re a committee member of a regional or sectoral group then record that first as you’ve instantly got 20 points. Communicate Measurement Matters webcast – 5 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. This helps to add a visual element to a post, much as those grouped pages of photos do, here and there, in an interminably long autobiography. Image: U.S.

Blogging 86

Blogging Writing Facebook Twitter 86

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Don’t use listens to measure success. Podcasting is a pretty remarkable way to repurpose content and to tell a visual or auditory story to a (potentially) large group of listeners. Ira Glass discusses preparation: 3.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing.

Publicity 86

Publicity Creativity Measurement Twitter 86

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. So really looking forward to this, Bryan. And I think also just from the clients, right? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Mindful Marketing

DECEMBER 17, 2015

Among her achievements, Wendy planned an executed the original public relations strategy that helped fuel the spectacular growth of Peppers and Rogers Group, the world’s preeminent customer relationship firm. I love that it keeps you on your toes and you need to move smartly, fast and creatively. You can never stand still.

Communications 50

Communications Marketing Internal International 50

Karen Freberg

NOVEMBER 28, 2017

I couldn’t wait to write this review of the book! The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. I know from the group I manage on FB for social media professors, Meltwater has been viewed extremely positively.

Data 42

Data Media Case Study Social Media 42