ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. And this is still true today.

Training 159

Training Pitching Writing Video 159

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. To improve writing. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

OCTOBER 20, 2015

You want journalists to write about your business. You’ve pitched countless journalists , but nobody’s biting. In fact, networking is how I ended up writing for Cision! Want more tips for pitching journalists? Again, you don’t need to pitch him, but rather just start the relationship out. Before you do, read on.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio. Get creative.

B2B 103

B2B Twitter Brand Branding 103

Stern + Associates

DECEMBER 8, 2022

This can save professionals time and effort when drafting timely pitches, strategizing campaigns and staying on top of the latest social media trends. Drafting content: In addition to its ability to help with research, ChatGPT can also assist with the writing process.

Blogging 62

Blogging Technology Writing Customer Service 62

OnePitch

APRIL 14, 2022

On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . As part of the group, young employees learn how to cooperate, delegate and support each other.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. It’s a good idea to go after your ideal job with the same skills and enthusiasm you would use in the workplace – pitching a story, or securing a new client.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

Cision

JUNE 29, 2017

This is a young, passionate, talented group that is doing great work. And I want to grow what we’re doing in video, digital and creative. Send the extra couple of pitches. We shouldn’t lose the art of the pitch or an appreciation for great writing. What are you most looking forward to in this new position?

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. Meeting Journalists Where They Are…On Substack That Is Only looking to HARO for new pitch opportunities?

Viral 52

Viral Video Trends Consumer 52

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. In my role today, the most fun stories I get to write come from test-driving trucks. I love getting creative in the kitchen and entertaining for family and friends.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Solo PR Pro

JANUARY 18, 2022

Pretty much all day I would watch movies, and then I’d go into the editing room and take bits and pieces of the movies and come up with creative promotions to get people to watch,” she says, adding that she loved the job, even though it was very challenging. And she said, ‘Yep, exactly,’” Shirley remembers. “I

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

When one summer’s team of interns banded together and came to ask if they could write a new business plan for a potential account, we didn’t hesitate. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

Internal 120

Internal International Exercises Ethics 120

PRSay

OCTOBER 29, 2019

From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material.

Television 112

Television Writing Storytelling Video 112

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Focus on creative, unique stories from which others can learn. Non-promotional Insight with a Reader Takeaway.

Automotive 87

Automotive Journalism Interviews Engineering 87

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Which were the last design updates we asked the creative team?

Software 152

Software How To SEO System 152

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. Audiences know the difference. There will be a glut of AI-generated content as well.

Writing 200

Writing Communications Marketing B2B 200

Cision

APRIL 14, 2017

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. It all sounds obvious, and yet the big opportunity is to think like a news owner and write like a Pulitzer Prize winner and curate visuals remembering the adage “a picture is worth 1,000 words.” My spirit animal is….

Reputation 177

Reputation Measurement Exercises Pitching 177

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! I threw that question to one of Murray's teammates who pitches.

Consumer 80

Consumer Marketing Television Viral 80

Sword and the Script

MARCH 31, 2020

It’s time to stop advertising and start or continue building trust and sharing helpful content.” ~ Michael Brenner | Marketing Insider Group | Author of Mean People Suck 3. For content marketers in this environment, the best guidance may be ‘think twice, write once.’ ~ Tom Pick | Webbiquity 9. Building trust “YES!

Content Marketing 120

Content Marketing Marketing Advertising Advertising 120

Cision

JULY 17, 2015

I asked a few colleagues as I was writing this article. Their reactions were about what I expected from a group of seasoned media relations professionals being approached by a snarky blogger – which is to say that nearly all of them began with some variation of: “Don’t you dare quote me in your post.”.

Groups 120

Groups Newspapers Instagram Survey 120

Journalistics

SEPTEMBER 13, 2021

These quid pro quo arrangements are never in writing, and typically are communicated over lunch with a publisher or sales rep who, with a smile or a wink, assures the client or agency that, “I have no influence over editorial…but I’ll see what I can do.” With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

Prohibition

JANUARY 25, 2018

Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. Teaming up with students from diverse cultural environments in group projects undoubtedly contributed to the success of our campaigns. True creativity can only be gained from a variety of contrasting perspectives.

Creativity 48

Creativity Construction Corporate Pitching 48

Prohibition

JANUARY 25, 2018

Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. Teaming up with students from diverse cultural environments in group projects undoubtedly contributed to the success of our campaigns. True creativity can only be gained from a variety of contrasting perspectives.

Creativity 48

Creativity Construction Blogging Corporate 48

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E.

Software 131

Software Pitching Ethics Privacy 131

Solo PR Pro

JUNE 22, 2021

Although she was only somewhat familiar with the industry, having taken a few courses in school on the broader scope of marketing and mass media, she was immediately attracted to the opportunity to use her writing skills in the PR industry. Being a veteran of the PR industry for over a quarter century, Ellen has seen some pretty major shifts.

Meeting 62

Meeting Course Retail Media Relations 62

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity.

Travel 120

Travel Agriculture Tourism Internal 120

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. Any pet peeves with PR people?

Meeting 79

Meeting Automotive Media Technology 79

Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. And meetup groups. And I still cold pitch now and then, follow up, check in with people, etc. 3) Find a networking group (virtual or in person) that you can bounce ideas off of, collaborate with, learn from. Know How to Find Business. Or do your own.

Insurance 110

Insurance Insurance Banking Groups 110

Cision

JULY 7, 2015

Don’t just focus on the person you’re pitching to promote your product; focus on your customers,” he says. Lucas says, “Be creative and deliver something in that contest.” Consumers don’t want marketers to hide anything, and marketers want to be transparent so consumers trust them. Put the work in and your customers will take notice.

Guidelines 120

Guidelines Social Media Brand Branding 120

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Even if you’re reaching out to a fairly small group of journalists and influencers, that audience likely consists of a spectrum of values, behaviors and opinions. Here are four tips to consider when researching and pitching journalists.

Media 77

Media Pitching Resources Media Relations 77