ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network.

How To 189

How To Nonprofit Interviews Privacy 189

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I I know you're not supposed to do that.

Meeting 100

Meeting Journalism Interviews Employee 100

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. Be scrupulous.

Training 159

Training Pitching Writing Video 159

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Fact-checking becomes even more important when you’re writing about sensitive topics. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand.

Exercises 101

Exercises Creativity Radio Resources 101

OnePitch

APRIL 14, 2022

On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Focus on creative, unique stories from which others can learn.

Automotive 86

Automotive Journalism Interviews Engineering 86

PRSay

OCTOBER 29, 2019

From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I Let your talent lead the way.

Television 111

Television Writing Storytelling Video 111

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. I’m frightened to ty to calculate that!

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!).

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful.

Internal 120

Internal International Exercises Ethics 120

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?"

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 198

Writing Communications Marketing B2B 198

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. How did you get your start in PR?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Images: opensource.com , woodleywonderworks ( Creative Commons ).

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. For as long as I can remember, I have loved art, writing and being creative. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

Travel 120

Travel Agriculture Tourism Internal 120

wiredPRworks

MAY 18, 2022

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Barry and I met when we were both working in Chicago. Great advice!

Small Business 52

Small Business Social Media Radio Media 52

Solo PR Pro

JANUARY 18, 2022

Pretty much all day I would watch movies, and then I’d go into the editing room and take bits and pieces of the movies and come up with creative promotions to get people to watch,” she says, adding that she loved the job, even though it was very challenging. I said, ‘Harpo — isn’t that Oprah?’

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. I hope the NAIAS organizers do it again!

Meeting 78

Meeting Automotive Media Technology 78

Cision

SEPTEMBER 22, 2016

Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Rapid Fire Round.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Critical Mention

AUGUST 8, 2018

How did you manage the fine line between writing for CEOs and the general marketing population? I’d like to think of CEOs and marketers as two very different groups: CEOs are all about numbers and processes and creative people want visuals without the heavy reading. Both groups benefit from principles and process.

Marketing 61

Marketing Creativity Groups Media Relations 61

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc. 03.01.2021. How many books have you written so far?

Local 52

Local Writing Social Media Interviews 52

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. In my role today, the most fun stories I get to write come from test-driving trucks. I love getting creative in the kitchen and entertaining for family and friends.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Barokas

SEPTEMBER 8, 2017

Seek out courses that allow you to work through case study challenges in groups, simulating real-life situations you may face on the job, and coming up with solutions as a team. Feel free to get creative about how you can get real world experience and help yourself stand out when it comes time to get that diploma. Build Up Your Resume.

Case Study 60

Case Study Study Course Groups 60

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. My first adjunct position was at Texas Christian University, teaching PR Writing.

Education 107

Education Course Nonprofit Resources 107

Cision

FEBRUARY 17, 2016

If you don’t understand the individual or group whose story you are telling, your story will sound false. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Yet, it can still be extremely powerful. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. But how do we frame it up and how are we consistent with each other?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Solo PR Pro

JULY 2, 2019

Gayle Lynn Falkenthal Falcon valley group. Being self employed gives me the opportunity to write this while sitting by the pool. The freedom to stretch my mind and creative spirit, unbridled. Deb Beroset, Founder + Influence Stylist Moxie Creative + Consulting, Inc. Taking my career and my life into my own hands.

Creativity 73

Creativity Small Business Financial Agency 73

Cision

APRIL 24, 2015

I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Write for the medium: In other words, a blog should not be merely a space for announcements or event listings. But not everyone can.

Community 120

Community Mobile Blogging Publicity 120

wiredPRworks

JULY 25, 2016

The creative industry can be an exciting and challenging landscape to work in, and the path you take is totally up to you. SheSays Chicago has assembled some of the top women and men in creative for the sole purpose of helping YOU. MENTORS: Dan Fiestam , Chief Creative Officer at Laughlin Constable. Will you be there?

Conference 40

Conference How To Creativity Energy 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84