PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing. The Basics.

Writing 98

Writing How To Small Business Engineering 98

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. That’s a simple example of lateral thinking.

Creativity 76

Creativity Product Launch Examples Energy 76

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Onclusive

JUNE 9, 2021

Set your messaging, write the story. To determine the right creative angle, ask yourself—why would my audiences care about this topic? It’s also useful to find out which reporters write for your competitors but not for your brand. . Your messaging and your story are the heart of your PR campaign. What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. She writes: “Want to know the real reason brands publish content with no value? 3) Creativity is the Soul of CMO. It’s far too easy to say that B2B technology is dull. The soul of marketing has changed.”

Storytelling 60

Storytelling Creativity B2B Film 60

PR for Anyone

JANUARY 28, 2024

For example, Erica suggests allowing retirees to stay connected on a part-time basis. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

PR for Anyone

NOVEMBER 3, 2021

For example, ‘This new zoning law is going to change X, Y & Z.’ ” What is the most creative residential real estate story the Washington Post has run? Email is best to get it in writing. What is the most creative residential real estate story Inside Nova has run? Every locality has its own story.

Real Estate 223

Real Estate Local Pitching Media 223

PR for Anyone

MARCH 6, 2024

Even during the challenges of COVID-19, Patti found creative ways to keep the spirit of adventure alive, organizing socially distanced outings to parks and outdoor spaces. These gatherings served as a lifeline for connection and support in a time when connection was more important than ever.

Travel 130

Travel Groups Technology Creativity 130

Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”.

Writing 120

Writing Retail Content Marketing Groups 120

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book.

Resources 77

Resources Creativity Publicity Local 77

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. So, safe to say it’s pretty new to the scene.

Privacy 62

Privacy Energy Technology Financial 62

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. For example, while media briefings may get into what a company does, analyst briefings are much more geared towards how it actually does it.

Wireless 309

Wireless B2B Report Media Relations 309

PR 20/20

SEPTEMBER 29, 2022

Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Be as creative as possible. The TL;DR version: Just because you’re writing for a B2B audience doesn’t mean your message can’t be creative. Take legal writing, for example.

B2B 61

B2B Creativity Content Marketing Measurement 61

Shift Communications

JUNE 12, 2015

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. If you’re like me (or anyone raised in the world of communications), you instinctively want to come up with something fresh, creative and catchy.

Writing 60

Writing eBook Policies Advertising 60

ISEBOX

OCTOBER 10, 2016

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. The Well Written Press Release #3: Write for Personas.

Writing 70

Writing Technology SEO Engineering 70

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth).

Writing 100

Writing How To Measurement Advertising 100

Remote PR Jobs

SEPTEMBER 25, 2023

We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing.

Company 100

Company How To Leadership Pitching 100

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches. and I saw the greatest example last week. So it was such a perfect example of newsjacking.

Pitching 130

Pitching Television Trends YouTube 130

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. The fake Eli Lilly Twitter fiasco is a good example.

Social Media 174

Social Media Media Analytics Data 174

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Use your summary to tell a creative story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

ImPRessions - Crenshaw Communications

MAY 25, 2021

For example, it’s common to get together with team members to figure out the most effective way to roll out a product announcement for a given client. As a result, junior staff are often muted or intimidated. A small agency, on the other hand, affords the chance for your voice to not only be heard, but also be seriously considered.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example. That’s where our creative sparks have been honed.

Software 132

Software Technology Creativity Crisis Management 132

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists.

Media 333

Media Pitching Report B2B 333

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Look at magazine covers for great hook examples. Ask Google, “Who writes about [your topic] at [name of publication]?” If you’re a new business or have a new product, news service, new anything, that is newsworthy.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

Solo PR Pro

FEBRUARY 3, 2015

Free ebook: “Get It in Writing!”. Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: Send me a copy! The post 29 Ways to Stay Creative [Infographic] appeared first on Solo PR Pro. Kellye Crane.

Infographics 40

Infographics Creativity eBook Education 40

Doctor Spin

FEBRUARY 15, 2024

PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Implausible claims. Join the resistance! Merriam-Webster.com.

Communications 52

Communications eBook System Corporate 52

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Stern + Associates

FEBRUARY 4, 2022

For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. At the awareness phase of a user’s journey, for example, we track metrics such as total impressions or reach per post. Prioritize quality over quantity. Quantity (i.e.,

Social Media 62

Social Media Strategy Media Nonprofit 62

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Here are examples of highway signs aimed at hilarity : Visiting in-laws? Some creators of highway signs have adopted the same strategy. Use caution.”

Guidelines 95

Guidelines Transportation Creativity Airlines 95

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. For example, if your audience comprises college students, use a persona that speaks directly to them. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. Research Your Audience.

Creativity 111

Creativity Data Measurement Product Launch 111