ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges.

Media 333

Media Pitching Report B2B 333

PR for Anyone

JANUARY 28, 2024

For example, Erica suggests allowing retirees to stay connected on a part-time basis. Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. But what about women who are looking for new job opportunities?

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. Give break out sessions on networking strategies, interview skills and career planning. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

Resources 78

Resources Creativity Publicity Local 78

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. JobHero – Job Description Examples : Explore a collection of real job descriptions across various industries for inspiration.

Employee 87

Employee Small Business Resources Insurance 87

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Look at magazine covers for great hook examples. Ask Google, “Who writes about [your topic] at [name of publication]?” It’s important to stay front of mind with them.

Publicity 331

Publicity Television Local Pitching 331

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches. and I saw the greatest example last week. So it was such a perfect example of newsjacking.

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. For example, Red Wing Shoe has several types of workboots, so one theme can be steel toe vs. soft toe workboots.

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

MAY 4, 2023

Cover performers may have a back-catalog of relationships in the organization or industry as well, making them the right interviewer for a video case study with a long-time customer or an iconic industry leader. Strategies for Working With the Solo Artist Does your solo artist like to present but not write?

Strategy 126

Strategy Employee Writing Industry 126

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Here are examples of highway signs aimed at hilarity : Visiting in-laws? Some creators of highway signs have adopted the same strategy. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Beyond PR

MAY 11, 2016

It’s these moments in video marketing that can transform a data- or information-heavy message into compelling, easy-to-understand, and profitable content, as seen in our Intermedia-MultiVu Creative Services case study. To get there, though, you need to tell your brand story in a creative way. You interviewed people for a reason.

Video 40

Video Writing Marketing Case Study 40

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. Good writing should speed readers along , not confuse them with industry jargon. Simplify, then simplify more.

Case Study 140

Case Study Study Video Writing 140

Cision

DECEMBER 16, 2015

Maybe you want help getting interviews as an industry expert, or getting the attention of particular journalists. Maybe you just need someone to write press releases for you. Can you show me examples of the results you’ve gotten? Images: Flazingo Photos , Karen Eliot (Creative Commons). What and how do you charge?

How To 120

How To Interviews Pitching Creativity 120

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand.

Exercises 101

Exercises Creativity Radio Resources 101

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Can you share an example of one that worked? How has your strength in writing helped propel your career?

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Mail-merge for journalist emails is a great example (and one that’s unfortunately misused in PR), but there’s more. And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!). PR media monitoring can be a breeze.

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. We constantly find horrid examples committed by journalists. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write.

Writing 149

Writing Education Pinterest Creativity 149

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. One great example of using emotional storytelling is Humans of New York (HONY).

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Landis PR

MAY 31, 2022

For example, when Microsoft makes a software update it’s news to some outlets. Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy. Second, it helps you quantify what counts as news. Robin Carr, Senior Counselor – Public Relations Major.

Communications 52

Communications Software Interviews Journalism 52

Sword and the Script

DECEMBER 26, 2023

On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 194

Writing Communications Marketing B2B 194

Maxim Behar

JANUARY 11, 2024

For example, I've read articles that when Elon Musk opens a factory in Texas, he puts his desk in the middle of the hall where all the machines are. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. The “too creative” pitch. Clever writing and puns have their place, but err on the side of simple, clear language to get your points across. The inaccurate pitch.

Pitching 149

Pitching Sports Print Creativity 149

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.

B2B 79

B2B Media eBook Interviews 79

PRSay

OCTOBER 29, 2019

From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I Take the Oct.

Television 111

Television Writing Storytelling Video 111

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Or, just interested in seeing an example? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Leadership. Collaboration.

How To 185

How To Leadership Interviews Google 185

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. And don’t neglect the old fashioned “information interview.”

Industry 316

Industry Fashion Travel Tourism 316

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. Yet it’s an interview dodge worthy of a real-life PR pro. For example, if you are suffering from writer’s block, just enter a prompt related to your project, and you’ll be off and running.

Education 52

Education Training Technology Journalism 52

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Solo PR Pro

MARCH 26, 2019

Ann Handley writes that “big and bold stories are often best told in small and specific ways.” Rather than write from a high altitude with a big-picture view, dive down, down, down and tell the story from a specific and narrow angle. Interview them about the process of development, the victories, and the challenges.

Nonprofit 49

Nonprofit Television Writing Travel 49

Maxim Behar

JUNE 28, 2023

Because anyone can write, express an opinion on social media, even if they don't understand the topic, and it reaches many people quickly. This is a powerful driver of creativity, art, sport even, as there is much more control from different opinions and any one artist can get feedback for their product with great accuracy.

Radio 52

Radio Film Sports Creativity 52