ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. For example, while media briefings may get into what a company does, analyst briefings are much more geared towards how it actually does it.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. Because your customers and prospective customers get a vote.

Advertising 60

Advertising Advertising Social Media Twitter 60

Flack's Revenge

OCTOBER 14, 2019

For example, here’s a look at his piece: “I am Sorry …” Norm explains: “Individual words and phrases can be overused to the point of completely losing their sharp edge as carriers of thought and sentiment. Please tell me about your background; I understand you come from the advertising field? Thanks Norm!

Communications 227

Communications Creativity Advertising Advertising 227

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 2) Think creatively: guerilla recruiting tactics.

Resources 78

Resources Creativity Publicity Local 78

PR 20/20

SEPTEMBER 29, 2022

Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Be as creative as possible. He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021.

B2B 61

B2B Creativity Content Marketing Measurement 61

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Look at magazine covers for great hook examples. Those are their sponsors and they pay for the advertising. Ask Google, “Who writes about [your topic] at [name of publication]?” Right” is the important word.

Publicity 331

Publicity Television Local Pitching 331

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JUNE 12, 2015

Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads.

Writing 60

Writing eBook Policies Advertising 60

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. This article takes a closer look and describes several examples that can transform your PR campaigns. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. The fake Eli Lilly Twitter fiasco is a good example.

Social Media 174

Social Media Media Analytics Data 174

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth).

Writing 100

Writing How To Measurement Advertising 100

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Myth #4: PR is just advertising. PR goes way beyond advertising. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Here are examples of highway signs aimed at hilarity : Visiting in-laws? Some creators of highway signs have adopted the same strategy. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches. and I saw the greatest example last week. So it was such a perfect example of newsjacking.

Pitching 130

Pitching Television Trends YouTube 130

Mindful Marketing

MARCH 3, 2024

One prominent recent example reflecting a broadening tolerance of curse words is the edgy slogan adopted by Pennsylvania Governor Josh Shapiro: “Get sh_t done.” So, it shouldn’t be surprising that a marketer would write an article asking when it’s okay to swear in an ad.

Marketing 100

Marketing Healthcare Study Advertising 100

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. For example, does our client need more content that grows impressions? Quantity (i.e.,

Social Media 62

Social Media Strategy Media Nonprofit 62

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too.

Trends 150

Trends Communications Employee Enterprise 150

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. In our example, let’s imagine the post we will pitch covers something specific to Tennessee farming. For example, searching “farming news” will show us people who include “farming news” in their handle or description. Ah, much better.

Digital PR 62

Digital PR Report How To Pitching 62

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

5W PR

SEPTEMBER 8, 2019

Consider the example of a millennial woman, the target of many brands hoping to sell everything from makeup to dental care. Spending time in this type of customer’s shoes, so to speak, can help illuminate new ideas for a brand to spark the creative process. This is just an example. Write them down.

Transportation 74

Transportation Advertising Advertising Consumer 74

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. The COVERGIRL ad I previously mentioned is an example of this. However, you should never be afraid to get creative and try something completely new! .

Strategy 251

Strategy Case Study Instagram Print 251

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Why Are You Writing? For Whom Are You Writing? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience. What Are You Writing? Want proof?

Journalism 120

Journalism Brand Branding Writing 120

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. It also provides opportunity for those just starting out in the business to flex their writing muscles. But PR is not a substitute for advertising.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. Myth #3: Influencer marketing > traditional brand advertising. To develop their own creative. For example, Beyonce.

Writing 60

Writing Marketing YouTube Creativity 60

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? Be sure to use the expertise of a creative team , or your content could suffer.

Communications 161

Communications Storytelling Film Training 161

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

MAY 11, 2019

For example, Josh Bernoff , recently wrote: “Your press release is worthless. Let’s take one example: Mr. Bernoff picks on “award releases” while the ARPR data shows these are the best performing. 3) Earned media improves advertising effectiveness. b) Press releases still have a place. Press releases get beat up.

Study 140

Study Media Relations Media Measurement 140

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. Simplify, then simplify more.

Case Study 140

Case Study Study Video Writing 140

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Mindful Marketing

FEBRUARY 12, 2022

What’s with all the advertising irreverence? Perhaps for these reasons, many advertisers have continued to push the envelope on humor, to the point that their MO is: ‘Go Irreverent or Go Home.’ Its members can smell a fake a mile away, and they detest phoniness, including in traditional advertising.

Advertising 81

Advertising Advertising Chemicals Energy 81

Maxim Behar

APRIL 2, 2024

Yes, we can still write press releases and use communication channels to send our messages. The fall of Communism in Eastern Europe, for example. The far more casual dress code generally used to be the business card of the advertising industry. However, those channels are of an entirely different type.

Print 64

Print Social Media Web Television 64

Cision

JUNE 23, 2015

A press release won’t, as an example, make you an overnight millionaire. That goes for press releases as well as social media, advertising, blogging, et cetera. It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you.

Writing 120

Writing Social Media Tools Advertising 120