Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

Creativity 52

Creativity Agency Survey Examples 52

Communications Conversations

JUNE 9, 2022

So much opportunity here–you just have to convince your exec it’s not nearly as scary as they think it is (show them a few examples I’ve shared here to get them thinking differently). The post 5 creative tactics to get your executives posting more consistently on LinkedIn first appeared on Arik Hanson.

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

Shift Communications

FEBRUARY 4, 2019

The solution seems to be to get more creative. For example, in crisis situations, it may be beneficial to look at your analytics to see the impact and results that a crisis has on those searching for your company and looking at your website. In Matt’s words, the current attitude is one where “marketing owns measurement.”

Analytics 141

Analytics Google Creativity Publicity 141

Sword and the Script

JANUARY 25, 2020

It takes rationality but little creativity to design an argument using conventional rhetoric.”. Like a magician, each story he tells triggers one of three hormonal responses in your mind: dopamine (focus, motivation and memory), oxytocin (trust, generosity and bonding) or endorphins (creativity). What are Good Examples?

Storytelling 117

Storytelling Examples B2B Chemicals 117

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. That’s a simple example of lateral thinking.

Creativity 96

Creativity Product Launch Examples Energy 96

PRSay

SEPTEMBER 30, 2019

Author Harper Lee did much of her creative thinking while golfing. Welcome to the process of incubation — the part of the creative formula where you take your eye off the ball, step away from the keyboard and let the back of your mind work on your project for awhile. Where did that brilliant idea come from? No one really knows.

Creativity 96

Creativity Writing Training Meeting 96

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Creativity 52

Creativity Agency Brand Branding 52

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. That’s a simple example of lateral thinking.

Creativity 76

Creativity Product Launch Examples Energy 76

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Mark Schaefer , for example, called it GM’s Oreo moment. Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas. Timing was factor – reactive and proactive – in both the Snapchat and Yelp example.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Go Beyond to Get Creative with Your Communications. Look better.

Creativity 73

Creativity Communications Brand Branding 73

Cision

DECEMBER 8, 2015

I’ve made up these examples (didn’t want to call any companies out and embarrass them by pointing out their lousy headlines) to fit some of the bigger categories of bad headlines I’ve seen. In each of the above examples, you can see how the suggested headline improved it. Want more tips on how to write an effective press release?

Examples 120

Examples Writing Small Business Industry 120

Mark My Words

AUGUST 15, 2022

The world’s biggest arts festival is a whirlwind of colour and creativity, but it’s also the dark, challenging, experimental underworld of live entertainment; one where many worldviews are catered for and where the great impresarios create almost as much outrage as shock. A vintage example is Tony Kaye.

Examples 60

Examples Film Transportation Creativity 60

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. They are coming up with more creative and extraordinary activations to support a brand and increase digital visibility, also known as the celebrity effect. Influencer Collaborations.

Creativity 52

Creativity Brand Branding Product Launch 52

5W PR

JUNE 4, 2020

Giving people what they want in a narrative or creative messaging means understanding that these appetites will shift and change over time, and sometimes very quickly. They are still engaged, but they are searching for different types of content than they were a week or two earlier. . There’s a lesson here for all communicators.

YouTube 88

YouTube Examples Exercises Video 88

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

JULY 1, 2021

Most have been replaced by creative digital marketing companies. Breakthrough creative. The Always “Like A Girl” campaign, for example, blends paid, earned, owned and social content to deliver a resonant branded message about empowering girls. There is no one model for a creative services or PR advisory business.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales? For example, New York declared Diwali , the Hindu festival of lights, a state holiday, and new legislation proposes to make it our twelfth federal holiday.

Examples 293

Examples Consumer Software Analysis 293

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

prTini

JUNE 16, 2015

” While your brand may not need to create a film experience, there are ways to creatively connect hashtags to calls to action. ” The post 5 Examples of Insta-Creativity appeared first on prTini. At least, that’s one of the many films that can come from the experience.” Insta-loop “event.”

Creativity 28

Creativity Examples Film Fashion 28

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. 3) Creativity is the Soul of CMO. So wrote Richard Steele of SY Partners in an opinion piece called The CMO Agenda For 2017: Make Marketing Creative Again for MediaPost. The soul of marketing has changed.”

Storytelling 60

Storytelling Creativity B2B Film 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight. Here are some examples of how Cooler Screens and other leading digital brands are making good use of AI, and some recommendations for further reading.

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

MARCH 15, 2022

If your PR team can only handle traditional PR and you also need social media, for example, it doesn’t make sense to spread out your budget to different agencies – you need a one-stop-shop. The agency is proactive and creative. They should be able to deploy any of the communications tools at their disposal to get results.

Agency 322

Agency Creativity Strategy Communications 322

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. Thinking Creatively about Recruiting Events. 1) Not an open house; think: mini-conference.

Resources 76

Resources Creativity Publicity Local 76

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. But playing the numbers game isn’t a good idea.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

Karen Freberg

NOVEMBER 7, 2019

For example, the Adobe Education Leaders program is a great way for educators to have the opportunity to be part of a program and be able to chat w/ Adobe on ideas, work on projects, etc. I thought this was pretty cool to see, and I do believe Adobe is the first to do something like this in the space of digital literacy and creativity.

Education 61

Education Creativity Meeting Community 61

PR for Anyone

JANUARY 28, 2024

For example, Erica suggests allowing retirees to stay connected on a part-time basis. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

Axia PR

SEPTEMBER 4, 2022

However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience. PR “stunts” have somewhat of a bad reputation around them.

Brand 127

Brand Branding Reputation Creativity 127

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

Agility PR Solutions

DECEMBER 17, 2020

A new survey report by Visual Objects, a visual guide to finding the best creative firms, offers some insights into some examples of each, highlighted by the success achieved by Dunkin’ Donuts. Rebranding is tricky—it’s often hard to know what strategies will be embraced by audiences, and which will miss badly.

Brand 157

Brand Branding Survey Creativity 157

PR for Anyone

MARCH 6, 2024

Even during the challenges of COVID-19, Patti found creative ways to keep the spirit of adventure alive, organizing socially distanced outings to parks and outdoor spaces. These gatherings served as a lifeline for connection and support in a time when connection was more important than ever.

Travel 130

Travel Groups Technology Creativity 130

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Ask these questions to create your messaging: What’s the right angle? How will it break through the noise? Which messaging and stories worked best in the past? What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. A corporate celebration or brand anniversary is a time-honored example of the power of PR and marketing working in concert to tell the same story. But the conflict typically runs deeper. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

MAY 4, 2023

Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative. film is another example of nostalgia marketing. Authenticity creates a genuine emotional connection with consumers and builds trust. Those elements are essential for a successful nostalgia marketing campaign.

Film 88

Film Marketing Consumer Fashion 88