Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Managing your own PR, social media and communications can be time consuming.

Company 62

Company Software Crisis Management Agency 62

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? Don’t waste time and effort on something that won’t help you. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Any concerns should be taken to the top, so that the agency or group head can course-correct before the damage is fatal. or even printing out a hard copy – the difference in format can be valuable to helping you edit. Every agency experiences turnover at times, but frequent staff changes are a red flag.

Agency 136

Agency Print Course Travel 136

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52

Konnect Agency

OCTOBER 27, 2020

This is hopeful news for consumer brands and helps everyone heave a big sigh of relief. People will likely not be gathering with large groups of friends and family so any content should be sensitive to this. People have gotten more creative and experienced in the kitchen. The answer is yes! What to Promote. Digital Strategy.

Strategy 52

Strategy Brand Branding Retail 52

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. This can be in the form of a leadership role in an organization, summer jobs, involvement in groups like PRSSA, etc.

Travel 120

Travel Agriculture Tourism Internal 120

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. All of these data points were compiled by merging together multiple Excel spreadsheets, which we distributed as a hard-copy, raw-data packet to the collective group. So Much Data.

Report 81

Report Data SEO Analytics 81

Cision

OCTOBER 14, 2015

For example, there may be a biological cause behind the growth of media sensationalism and polarizing media invective; information overload can create a state of emotional arousal that draws consumers to more emotionally-laden content. Several groups are experimenting with virtual reality as a tool for journalism.

Journalism 120

Journalism Trends Local Print 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. We also like asking team members to submit quick ideas through email or group chat. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 150

Employee Print Writing Survey 150

Shift Communications

SEPTEMBER 17, 2015

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. They are flexible and open to change.

Agency 60

Agency Apparel Pitching Creativity 60

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. All of these data points were compiled by merging together multiple Excel spreadsheets, which we distributed as a hard-copy, raw-data packet to the collective group. So Much Data.

Report 52

Report Data SEO Analytics 52

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” Intrado has rebranded the holding company to West Technology Group , LLC.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. Test and learn.

Media 103

Media How To Advertising Advertising 103

PRSay

AUGUST 23, 2016

To achieve a better understanding of multimedia’s impact on the internet, we organized a discussion group and invited some of the leading experts in the field. Traditionally, financial news have been less wrapped up with creative videos or fancy images. Why textual information still matters.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

To achieve a better understanding of multimedia’s impact on the internet, we organized a discussion group and invited some of the leading experts in the field. Traditionally, financial news have been less wrapped up with creative videos or fancy images. Why textual information still matters.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

MaccaPR

JULY 27, 2016

What’s especially remarkable is that neither the age of the Dinty Moore product (it was introduced in 1935) nor the length of the BBDO-Hormel relationship (swear to God, 85 years) seems to have dampened the fresh creativity in this campaign. It takes consumers through the journey the lumber guys went through,” says Haan.

Marketing 48

Marketing Video Consumer Agency 48

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields.

Sports 113

Sports Retail Local Report 113

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value?

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

JULY 20, 2015

This past March I opted to attend a multi-group Volunteer in Culture recruitment session (hosted by Hot Docs ), where I mulled over whether a short-term festivals might provide the best ticket to a new volunteer experience. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes.

Community 40

Community Print Twitter Creativity 40

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. This is time consuming, while doing all of the aforementioned tasks. It forces you to get creative and can open up possibilities you would never have considered had you rushed it.

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. Trade media and industry trade groups can also be of great help.

Corporate 48

Corporate Examples Storytelling Brand 48

Bad Pitch Blog

MAY 20, 2010

Snack-Sized Content: From short URLs for easier sharing to links to very specific content based on my needs, you’ll notice in the pitch below that while Jennifer could create a news release and blast it out, she creates a pitch and groups together information to make it more of a palette of relevant content from which I can plug and play.

Pitching 49

Pitching Fashion Report Twitter 49

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. A show about communicating with clients, prospects and employees – in person, in print and online. 18) Mike Volpe. The Growth Show. 19) Amber Naslund and Chris Moody.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. CSR Is a Popular Use Case That Often Lacks Creativity. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.”

Healthcare 59

Healthcare Content Marketing Industry Trends 59