5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Brand Branding 60

Waxing UnLyrical

JUNE 26, 2013

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. However, before you print out a bunch of coupons and drop them off, you want to make sure that each coupon has an individual number or grouping, so that you can track exactly where each redeemed coupon has come from.

Creativity 97

Creativity Measurement Print Analysis 97

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 98

Company Consumer Radio Employee 98

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Many local chapters have working groups for new and young professionals. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable. To see the original post, please see here.

Social Media 52

Social Media Consumer Brand Branding 52

Stern + Associates

FEBRUARY 13, 2024

I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.) A recent survey from the Manpower group found that 75% of employers globally report difficulty in filling roles. The post International Women’s Day 2024: How Inspiring Inclusion Leads to Innovation and Growth appeared first on Stern Strategy Group.

Internal 107

Internal International Groups Employee 107

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. There are usually industry groups you can network with. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks.

Sports 85

Sports Television Advertising Advertising 85

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Mike Falkow is the Creative Director of Meritus Media Inc. Reputation management definition. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 127

Film Marketing Sports Hotels 127

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!). We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!). We’re thoughtful. We’re inquisitive.

Marketing 79

Marketing Creativity Advertising Advertising 79

Stern + Associates

MAY 23, 2023

Explaining that choice serves two main cognitive functions – as the tool we use to create and the tool we use to pick and find – she points out that the exercise of picking and finding has become much more complex in the modern day, concluding that businesses may simply be offering too many choices to consumers.

How To 62

How To Creativity Exercises Tools 62

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Being representative on social media is key.

Advertising 62

Advertising Advertising Social Media Media 62

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers.

Viral 52

Viral Video Trends Consumer 52

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. Read below for the entire interview with Jen: .

Media 96

Media Sports Agriculture Pitching 96

Doctor Spin

FEBRUARY 14, 2024

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. The focus is on creating compelling messages that encourage consumers to purchase. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Deirdre Breakenridge

OCTOBER 29, 2018

The first is to acknowledge and accept that the campaigns are not about the companies, they are for the consumers. By diversifying expertise, demographics, and experience, there is more creativity, thoughtfulness, and reflectiveness in a group. It cannot be all about what the company wants.

Advertising 295

Advertising Advertising Twitter Consumer 295

PRSay

MAY 9, 2023

In 2017, when influencer marketing was a growing industry, the media company, Ayzenberg Group launched a proprietary, artificial intelligence platform for marketing called Soulmates.ai. But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. Does EMV even matter?

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Flack's Revenge

NOVEMBER 12, 2015

In the first 90 minutes, Alibaba Group said it pulled $5 billion in total sales. The Singles’ Day has intensified the rivalry between the two e-commerce retailers in China, Alibaba Group and JD.com. Sellers are using social media to win over the consumer. Last year, the firm recorded $9.3 billion at the end of November 11.

Social Media 120

Social Media Media Apparel Retail 120

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Products and services would have to become affordable as they would have to target an increasingly larger middle-income group.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Wadds Inc.

JULY 31, 2023

The pre-deal due diligence for a merger or acquisition may be time-consuming, but the hard work comes after the contracts are signed. We recently wrote about the high volume of mergers and acquisition (M&A) activity in the creative agency market (and got more business out of it). At Wadds Inc.,

Energy 52

Energy Policies Travel Creativity 52

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Stern + Associates

JULY 18, 2023

He offers decision makers a roadmap to restructuring the right way, especially since companies will still need people with creative, interpersonal and problem-solving skills to work alongside AI. With this tool, leaders are able to assess the value consumers are gaining , even when they’re not paying for something.

Technology 76

Technology Measurement Government Policies 76

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. These one-on-one connections are even more important to younger consumers, who prioritize engagement over publishing volume and on-trend content.”

Survey 125

Survey Social Media Brand Branding 125

Stephen Waddington

JANUARY 15, 2020

Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

APRIL 7, 2017

Gather a group of potential customers to ask a company spokesperson questions and answer them in a video. Brainstorm some of the best forms of humor and add creative topspin that can best tell a product or company story. Beyond those, brands can deploy consumer polls on more specific questions through Google Consumer Surveys.

Video 149

Video Measurement Survey Creativity 149

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52

Agency Sports Public Affairs Creativity 52

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Know what all your assets are and work closely with the cause to creatively brainstorm. Always start with a strategic media plan and timeline.

Local 120

Local Corporate Groups Ethics 120

Cision

MARCH 30, 2015

Consider this: the detailed location database and massive consumer data it offers, along with Twitter’s built-in user group, may make it the #1 social media geolocation tool across networks. Nicole Larrauri is Managing Partner of EGC Group, one of NY’s fastest growing marketing and digital agencies. Coming soon!

Twitter 120

Twitter Social Media Retail Groups 120

Cision

SEPTEMBER 22, 2016

Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. What do you hope to accomplish in your new role as partner at Brunswick Group? That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120