Bianchi Biz Blog

MAY 16, 2024

In this next blog post in the series, Grace Haekyung Son of PR House, describes the business and communications environment in South Korea and offers advice on navigating her home market. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 63

YouTube Marketing Local Chemicals 63

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. She is also actively involved in her community.

Company 157

Company Nonprofit Apparel Local 157

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

That Forrester Wave can influence purchase of enterprise software for years. The experience of strangers in the same professional community can be as persuasive as that of experts. The best programs work to create brand advocates through special offers and incentives, but also by building communities of regular customers.

Storytelling 233

Storytelling Education Software LinkedIn 233

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. Delivering a masterclass in virtual events Community We wanted an event which would capture the elements of our in-person event that our attendees enjoy.

Enterprise 88

Enterprise Technology Community Internal 88

ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. The AI industry recognises the need to develop enterprise-level solutions. The market needs to settle down before serious investments can be made in workflow.

Report 119

Report Publicity Training Policies 119

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

Brand 185

Brand Branding Marketing Wireless 185

Prakkypedia

DECEMBER 17, 2018

As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. If you’re in the mood for PR housekeeping in the new year, you may want to: Conduct a communications audit. What’s working? Is anything missing?

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

Stephen Waddington

JULY 21, 2020

The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. It has given rise to the COVID-19 consultant armed with a combination of health and safety, psychology and communication skills. Future of work The debate rolls on about working from home versus in an office.

Crisis 78

Crisis Agency Enterprise Local 78

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is because, as the JOTW communications survey has shown previously, PR has a lukewarm view of sponsored content. JOTW Communications Survey.

Publicity 86

Publicity Survey Enterprise Pitching 86

PRSay

NOVEMBER 22, 2016

In the future, communications professionals navigating this complex journey will need to incorporate new data-driven skills and strategies. Here are the top four ways your PR, communications or social team can learn from Brunswick’s data-driven M&A communications. #1: 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Developing New Community Outreach Metrics. Here are just a few examples of non-financial metrics to track for your community outreach campaign: Number of Individuals Served.

Community 28

Community Marketing Retail Measurement 28

Stephen Waddington

JULY 28, 2020

Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. Until recently few PR agency or communication team budgets had a line item for tools. Thank you This blog post started life as a discussion in the Marketing, media and PR community of practice.

Tools 135

Tools Software Enterprise Measurement 135

Waxing UnLyrical

JULY 13, 2015

Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? ” 6.

Internal 40

Internal International Communications Employee 40

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

Storytelling 78

Storytelling Internal International Social Media 78

PR Job Coach

JANUARY 5, 2015

Public relations is essential to a functioning of society and its enterprises. PR practitioners are counselors who actively advise and guide organizations in honestly communicating and behaving in the best interests of society and constituents such as customers, employees, shareholders, and the communities in which they operate.

Publicity 100

Publicity Enterprise Government Storytelling 100

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” The company added “Essentials” and “Pro” versions to its traditional model it’s now calling “Enterprise.” c) What makes a great pitch?

Media Relations 152

Media Relations Media Print Software 152

Cision

FEBRUARY 13, 2017

In my Gmail, I receive many Google Alerts and notifications from Google Plus Communities. So, what I’d like to share in this post is some useful features of the Google ecosystem that may make your job as a communications or marketing professional easier. I’m not unique. Especially for collaboration using Google Docs.

Google 244

Google Mobile How To Skype 244

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Learn from the experiences of: Kathy Casciani, Azul Communications. Elisa Smith, senior communications consultant. Is becoming a solo PR pro the right move for you?

Agency 108

Agency Travel Groups Community 108

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Build a community. The most fundamental utility of social media for B2B companies is amplification of other communications. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Stephen Waddington

MARCH 31, 2019

Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. Final call to help characterise AI in communications This is the final call for the Centre for Strategic Communication Excellence’s Communicating Artificial Intelligence (AI) survey.

Survey 68

Survey Enterprise SEO Web 68

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example.

Data 88

Data Enterprise Survey Instagram 88

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Are there similar adjacent communities? Many PR and marketing teams target the usual suspects.

Software 120

Software Enterprise Groups Course 120

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Join Us for the Marketing AI Conference (MAICON).

Financial 98

Financial Conference Agency Resources 98

Shift Communications

FEBRUARY 18, 2016

Launched just over two years ago, the platform has seen rapid adoption across the enterprise in a way not seen since the original days of Chatter and Yammer. With Slack, you can invite the world or one other person into your channel, and its virtually frictionless to spin up a community on the fly in minutes. Derek Lyons.

B2B 60

B2B Marketing Enterprise Community 60

Stephen Waddington

OCTOBER 28, 2019

Pulsar typically work with marketing departments rather than communication or PR. Its clients are a mix of enterprise brands such as Heineken, Mazda, NBC and Paramount and advertising agencies such as BBDO, Group M and Mother. #2 3 AI is over hyped by the PR vendor community.

Marketing 60

Marketing Analytics Tools Data 60

Bianchi Biz Blog

APRIL 19, 2021

At USA TODAY , I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly. Before that, I was a reporter for the Detroit Free Press.

Report 84

Report Meeting Automotive Media 84

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct?

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.

Agency 84

Agency Enterprise Technology Analytics 84

NewsWhip

JUNE 2, 2021

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. 3) Prezly distribution.

Pitching 64

Pitching Analytics Enterprise System 64

Cision

DECEMBER 21, 2015

For communication professionals, this means that the ways that you can communicate on Facebook are expanding and are increasing in complexity. Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40