Doctor Spin

JANUARY 13, 2023

But they also have the advantage of having a nurtured brand community. And I think influencer-started enterprises will become increasingly more prominent threats to traditional businesses. Please consider supporting the blog by sharing it with other PR- and communication professionals. 4 Feed (film). 2022, December 26).

Leadership 52

Leadership Wikipedia Film Case Study 52

Shift Communications

JUNE 6, 2023

This post isn’t intended for marketers and communicators; we tend to be glass half-full types. And these examples don’t even begin to touch on the potential for enterprise technology that’s raced to embed genAI into its features to go astray or serve up problematic outcomes for users.

Enterprise 78

Enterprise Reputation Crisis System 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. That Forrester Wave can influence purchase of enterprise software for years. The experience of strangers in the same professional community can be as persuasive as that of experts. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Promoting leadership. Creating depth of message. Some products are complicated. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value.

Big Data 60

Big Data Crisis Communications Data Crisis 60

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. She is also actively involved in her community.

Company 158

Company Nonprofit Apparel Local 158

ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading.

Publicity 255

Publicity Storytelling Automotive Software 255

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do? Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. The multi-pitch generator is only available for enterprise customers ( see pricing ).

Software 128

Software Pitching Ethics Privacy 128

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. A high quality alert system will cost at least $1000 a month.

Measurement 52

Measurement Communications Survey System 52

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Join Us for the Marketing AI Conference (MAICON).

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Organisations are people.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PRSay

NOVEMBER 22, 2016

In the future, communications professionals navigating this complex journey will need to incorporate new data-driven skills and strategies. Here are the top four ways your PR, communications or social team can learn from Brunswick’s data-driven M&A communications. #1: 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Bianchi Biz Blog

APRIL 19, 2021

At USA TODAY , I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly. Before that, I was a reporter for the Detroit Free Press.

Report 85

Report Meeting Automotive Media 85

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Join Us for the Marketing AI Conference (MAICON).

Financial 52

Financial Conference Agency Resources 52

PRSay

NOVEMBER 18, 2016

Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that. A Matter of Trust.

Media 60

Media Leadership Enterprise Data 60

Communications Conversations

MAY 1, 2015

That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences. The challenge – as you noted – is finding that mix. Has that been successful so far, in your eyes?

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

PRSay

SEPTEMBER 12, 2016

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. Consider that every single second, at the crossroads of human communication and technology, 2.5 We are undergoing a revolution in human communication. Dave is a Ketchum alum. Congratulations.

Leadership 0

Leadership Agency Education Communications 0

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. Once this channel of communications is open, work on it over time and stay in touch.

B2B 78

B2B Media eBook Interviews 78

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

Critical Mention

APRIL 26, 2017

Newhouse School of Public Communications. However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. To counter the backlash, I worked with David Rubin, Dean of the S.I.

Sports 60

Sports Internal International Enterprise 60

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. It’s okay to be anxious (but get over it). Overdeliver.

Writing 120

Writing Social Media Community Course 120

PR Conversations

SEPTEMBER 10, 2014

He also outlines leadership projects with community programs, developing PR executives, and reaching community leaders. The ads advanced the positive aspects of the free enterprise system and attempted to dispel the belief that business made excessive profits.”

Publicity 67

Publicity Advertising Advertising Community 67

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Each year, members of the communications team add the words, " Check out our Farm to Fork Report ," to their email signatures to help spread the word. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 36% “industry/professional online communities/social networks,”. 28% “peers/colleagues,”.

B2B 100

B2B Trade Shows Survey Study 100