PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

Travel 91

Travel Trends Tourism Transportation 91

Sword and the Script

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Case studies make for excellent blog posts too.

Case Study 123

Case Study Study Company B2B 123

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”

Advertising 130

Advertising Advertising Publicity YouTube 130

Sword and the Script

JANUARY 9, 2024

You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. Cision seems to silently rebrand HARO Cision has apparently renamed the service formerly known as Help-a-Reporter-Out or HARO to “Connectively.” And now onward with this month’s PR tech sum.

Brand 149

Brand Branding Reddit Pitching 149

PR Fuel

OCTOBER 14, 2022

Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer? Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. Form Good Relationships With the Media.

Small Business 99

Small Business Community Local Social Media 99

PR 20/20

APRIL 29, 2023

Content production, such as blogging, is an effective way for associations to communicate with members, build authority, increase visibility, and drive traffic to their website. Additionally, as the experts in their field, and creating blog content can help associations like yours establish authority and thought leadership.

Engineering 77

Engineering Google Tools Blogging 77

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Lloyd is the President and Narrative Lead of Curious Public. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . That is a 948% increase in media coverage and a 185% increase in public interest. .

Brand 148

Brand Branding Sports Crisis 148

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Of course, I was flattered and happy to re-connect with an old colleague. A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization.

B2B 106

B2B Leadership Marketing Blogging 106

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Typically, these are softball pieces that in many ways serve the interests of my peers in PR. Try our services.

Survey 170

Survey Media Relations Pitching Media 170

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Utilize their News section to get your latest PR and communications insight. Share Tweet Share. Weber Shandwick. WeberShandwick. Powell Tate.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Doctor Spin

DECEMBER 20, 2023

Abida Malik suggests the 4 C’s: Clarity, Consistency, Content , and Connection. link] 3 Malik, A. As a personal brand, you must find a way to break this cycle within your niche. Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. 1 Holbus, J. 4 Evans, L.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Landis PR

JUNE 1, 2021

Blog courtesy of Polly Winograd Ikonen, LCI. ’s work with Save the Redwoods League connected us with Mike and his publication. ’s work with Save the Redwoods League connected us with Mike and his publication. Sharing stories that delight and inform readers in ways that they can’t get anywhere else.

Meeting 97

Meeting Media Report Social Media 97

Deirdre Breakenridge

JUNE 25, 2018

A Guest Post By Aaron Dean, American University Student, PR Expanded Blog Contest Winner. As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms.

Sports 150

Sports Television Social Media Newspapers 150

Doctor Spin

DECEMBER 3, 2023

Priming subtly shapes the audience’s perceptions, attitudes, and expectations even before the main message is delivered by carefully sequencing various PR actions, such as media releases, social media engagement, and public events. For example, entice them with an interactive element like a clickable link to get started.

eBook 52

eBook Journalism Examples Resources 52

NewsWhip

AUGUST 12, 2021

While both safely completed their spaceflights, each approached the publicity around their respective journeys in slightly different ways. To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. .

Facebook 97

Facebook Travel Instagram Viral 97

PRSay

JUNE 20, 2019

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. Instead of conking out by the pool, think about ways you can amplify your already-stellar messaging. An easy way to do this? This summer, sitting on the sidelines and keeping your same routine won’t cut it.

SEO 147

SEO Content Marketing Video Strategy 147

Stern + Associates

FEBRUARY 22, 2023

While ChatGPT’s rise was a great moment of success for the brand itself and for the mainstream adoption in AI, the moment had another unintended consequence, as it thrust technology creators and brands into the public spotlight. Understanding and clearly articulating your product’s value proposition is key to getting your product out there.

Communications 62

Communications Technology Software Resources 62

Rock the Status Quo

NOVEMBER 12, 2014

No matter what kind of product or service a client provides, there is always a way it can be connected to other markets. It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. ” Yikes.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Cision

JUNE 20, 2016

The message is clear: if you want your campaigns to have an impact, you need to connect with influencers. The message is clear: if you want your campaigns to have an impact, you need to connect with influencers. Paid media refers to any time you spend money to reach your audience with your messages. Earned Media.

Media 180

Media Social Media Advertising Advertising 180

PRSay

MAY 23, 2018

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Talk about the outlet’s audience.

Media Relations 136

Media Relations Publicity Media Blogging 136

Sword and the Script

JUNE 15, 2021

To put it another way, just one-third of writers are in direct contact with customers – which suggests about two-thirds have no direct contact. Even some of the indirect connections to customers were surprisingly low. Even some of the indirect connections to customers were surprisingly low. Need an extra pair of hands?

Survey 117

Survey B2B Marketing Interviews 117

Landis PR

SEPTEMBER 19, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. For the original blog, please visit here. Public relations requires a variety of skills: strategy, communication, analytics and creativity. Ask yourself how you can present relevant information in a way that hasn’t been done before.

Creativity 98

Creativity Publicity How To Policies 98

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pro Advice: Be aware of the number of emails and phone calls journalists get every day.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 123

Technology Publicity Software Print 123

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Why would anyone want 10 ways? Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World.

LinkedIn 52

LinkedIn How To B2B Social Media 52

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Newsfile

MARCH 14, 2024

Some channels like Apple News, Business Insider and Associated Press (AP) are accessible to the general public and openly display press releases for anyone to view. Furthermore, these subscription-based hidden channels play a significant role in getting your press releases into the right hands of important stakeholders.

Financial 52

Financial Education Analysis Analytics 52

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Blogs, including independent and corporate blogs, can be credible. These lay out a pretty good picture of the PR landscape.

Survey 95

Survey Industry Leadership Study 95

Cision

SEPTEMBER 16, 2016

If so, there are hundreds of ways to start doing it. Buzz is the story people can’t get enough of. Blogs are the “new” news outlets. Blog about a topic that your service, product or organization helps address. Get Social. In case you haven’t already, boost your social media presence!

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Konnect Agency

MAY 12, 2020

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals. Here are some tips to get you started: 1. Hashtags allow users to scan topics and see all the latest social media chatter on the subject.

Twitter 102

Twitter Social Media Energy Resources 102

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. Looking back, if your company participated, can go a long way to making 2022 even better. If not, contact the Consumer Technology Association (CTA) to get your spot.

Technology 86

Technology Automotive Trade Shows Hotels 86

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Notified allows you to monitor all the major social media sites and online news sources. Notified allows you to monitor all the major social media sites and online news sources. This includes blogs, discussions and other formats.

Software 115

Software Tools Publicity System 115

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. The media outlet pays the journalists.

Media Relations 232

Media Relations Marketing Media Fashion 232

Contently - Strategy

APRIL 28, 2022

Here are six ways to make your editorial calendar more robust and strategic for any industry: 1. Here are six ways to make your editorial calendar more robust and strategic for any industry: 1. Get more people involved. Then, all they have to do is review and approve the draft before publication.

Product Launch 106

Product Launch Measurement Marketing Meeting 106