Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. PR and communications predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

Onclusive

AUGUST 26, 2021

In this webinar, you’ll learn: How to set the right earned media objectives for your brand How to develop a thought leadership strategy that generates valuable content How to execute a comprehensive content distribution plan The technology and tools available to support your earned media and measurement objectives.

Measurement 369

Measurement Strategy Media Leadership 369

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. Everybody wants IRL, but only 62% of event marketers are planning to resume in-person events in 2021. The future is hybrid.

Conference 299

Conference B2B Meeting Fashion 299

Prohibition

MARCH 18, 2021

The future is uncertain, but businesses must prepare versatile and flexible marketing strategies in order to keep up with the changes and challenges that the remainder of 2021 may bring. Where previous threats may have come in the form of new technology, or increased competition, the COVID-19 pandemic has brought greater challenges.

How To 62

How To Trends Strategy Consumer 62

PR in High Definition

JANUARY 26, 2021

Admittedly, the conditions in my garden are somewhat more predictable than in the technology sector, but ask yourself this: what do you want to spring up in May 2021? Know where to plant and how to plant. The post May your 2021 comms campaigns be blooming marvellous appeared first on Firefly.

Energy 116

Energy Creativity Technology Marketing 116

PRSay

OCTOBER 21, 2021

19 at ICON 2021 , Radocchia discussed blockchain and decentralization as the future backbone for emergent technologies. Decentralizing technologies represent an evolution in thought,” she said during a conversation hosted by Brandi Boatner, manager, digital and advocacy communications, IBM. (But

System 78

System Government Local Technology 78

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. How can we develop tech that improves choice and builds trust among the customers we serve? How culturally fluent is your brand? Ayanna Howard. Desmond Upton Patton

Leadership 62

Leadership Policies Engineering Technology 62

Solo PR Pro

NOVEMBER 24, 2020

How 5 solo PR pros are planning for 2021. This month, we asked our panel of solo PR pros to tell us how they are planning for the year ahead. To plan for 2021, I am making sure I continue to be active on all social channels, most importantly LinkedIn. I started planning for 2021 in October.

Automotive 85

Automotive Nonprofit Training Corporate 85

OnePitch

AUGUST 10, 2022

Hi _ – One thing the pandemic brought in 2021 was a rise in AV testing, especially in California. As AV technologies increase, it’s important to recognize the ‘drivers’ behind driverless technology. The post Pitches That Placed: How to Pitch Smart Cities Dive appeared first on The TypeBar. What do you think?

Pitching 74

Pitching How To Transportation Mobile 74

Contently - Strategy

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. However, we saw a shift on that front in our 2021 report on the state of finance content. “Investment banking is just glorified content marketing.” Chen’s right.

Financial 144

Financial Banking How To Marketing 144

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. Magazine’s Best WorkPlaces 2021 – earning visibility for job seekers who can now afford to be selective about where to grow their careers. For info on how to write a winning award submission , see this earlier post.

B2B 295

B2B Industry Company Case Study 295

Stern + Associates

APRIL 17, 2023

With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. I wanted to understand the magic in those people, how they’re able to thrive in their work and not burn out.” What creates a sustainable, high performer today?

How To 80

How To Leadership Enterprise Groups 80

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Contently - Strategy

FEBRUARY 9, 2021

But 2021 begs a different question: How do you develop a great email newsletter? But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company. GE Reports delivers my weekly dose of optimism about COVID-19—and the future of technology at large. And who knows?

How To 145

How To Content Marketing Banking Advertising 145

ImPRessions - Crenshaw Communications

JULY 18, 2023

But because this is new, PR pros need to consider how to align with Diwali and promote it with sensitivity and focus. The company can promote how to mark the holiday in a more sustainable way, considering low-wattage string lights, for example. Otherwise, they risk excluding a subsection of their target audience.

Examples 293

Examples Consumer Software Analysis 293

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Improved technology is on the wish list, as well. Source: Ragan Communications, Communications Benchmark Report 2021.

Resources 195

Resources Technology Data Tools 195

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

JULY 7, 2020

As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Education, health, mobile, online retail, safety and technology have all grown during lockdown. Lean into the recovery with confidence. Solid financial and talent management have been critical.

Agency 92

Agency How To Tourism Retail 92

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today.

Technology 96

Technology Ethics Tools Creativity 96

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. million, up 9% from 2021 and 15% growth YoY on a constant currency basis.” million in 2021.

Software 126

Software Analytics Technology Video 126

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. But we should also be thankful for technology that connects us to breaking news. In 2021 we added several new team members who have brought extra dimensions and new perspectives on media relations and teamwork.

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

MAY 3, 2022

billion in 2021 . Some of this is a matter of nurturing – where and how people “grow up” in PR – but some of it is the nature of PR. That’s the first story in this month’s roundup of PR technology news. billion in 2021. Meltwater published its annual report for FY 2021. Annual spending on PR software grew 14.7%

Software 100

Software Study Pitching Analysis 100

wiredPRworks

OCTOBER 9, 2021

How long has it been since you unplugged – completely? Ever wondered how to do a digital detox? Read: 10 ways to Vacation from Social Media and Technology. How about you? How to Do a Digital Detox: Unplug from Social Media and Do a Deep Cleansing. Decide on how long you want to be away.

How To 98

How To Social Media LinkedIn Instagram 98

The Proactive Report

APRIL 7, 2022

According to the report, investment in all digital marketing activities has increased since February 2021. The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind. The majority of firms (77.4

Survey 147

Survey LinkedIn Engineering Web 147

NewsWhip

APRIL 25, 2022

2021 didn’t show as dramatic of an impact physically or in terms of engagement — although compared to this year it was miles ahead with 2.97 The Daily Wire had the most engaged article in 2021, reporting about the Republican’s opposition to AOC’s Green New Deal proposals , which totaled 286k engagements. . Official (@robertdowneyjr).

Instagram 148

Instagram Fashion Brand Branding 148

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. percent of all M&A deals announced during 2021 involved a leak. percent of all M&A deals announced during 2021 involved a leak. Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT).

Reputation 78

Reputation Real Estate Internal International 78

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption).

Enterprise 177

Enterprise Big Data Technology Analysis 177

wiredPRworks

MAY 23, 2022

Her podcast, Growing Social Now, launched in 2021. Social Media Best Practices Social Media Trends Speaker Social Networking Apps Social Networking Tools Social Sales Trainer Storytelling Speaker Technology Strategy for Sales, Marketing, and PR Trailblazing Beyond Thought Leadership Web3.0 Wishing you an amazing day in every way!!

LinkedIn 52

LinkedIn How To B2B Social Media 52

Buzzstream

DECEMBER 17, 2020

It’s also super-helpful for discovering how to tailor your subject lines by mirroring their headline styles. For example, when I worked on an Artificial Intelligence campaign, I wasn’t seeing much success when I sent my releases out to technology and computing editors. Then click on ‘Create a Research List’.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. trillion in M&A transactions in 2021. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Kantar announces plans to sell KRI to STG in August of 2021. This has fueled a smashing $5.8

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. One number I like to look at is what the company spent on R&D, because that’s how PR people wind up with better products. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

Software 119

Software Case Study Advertising Advertising 119

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. How to set earned media objectives that are right for your brand. Ragan Communications, Communications Benchmark Report 2021.

Brand 370

Brand Branding Media Measurement 370

Stern + Associates

NOVEMBER 2, 2023

To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” This book filled that gap in the industry where many marketers were just randomly experimenting, and changed how people think about digital marketing.” Levy Teaching Award.

Marketing 62

Marketing Privacy Training Strategy 62

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption).

Enterprise 156

Enterprise Big Data Technology Analysis 156