Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. million, up 9% from 2021 and 15% growth YoY on a constant currency basis.” million in 2021.

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Software Analytics Technology Video 129

wiredPRworks

MAY 23, 2022

Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Her podcast, Growing Social Now, launched in 2021. The post How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022 appeared first on wiredPRworks. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance.

Data 75

Data Automotive Transportation Mobile 75

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The service will no longer be available as of August 1st 2021 [sic].” The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. However, the listings tend to be UK-centric.

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Pitching Report Software Survey 89

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? Platforms have become an incredibly powerful, lucrative and important phenomenon across the global economy,” says Parker, who was named one of Thinkers50’s top 50 management thinkers in the world in 2021.

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System Technology Engineering Data 62

Sword and the Script

JANUARY 5, 2021

Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Social Chorus offers ideas for managing a hybrid workforce – for internal communicators – highlighting accessibility to a “digital workspace” from anywhere.

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Pitching YouTube Community Company 151

Shift Communications

FEBRUARY 8, 2022

By Stephanie Chan, Account Director, Technology. 2021 was a whirlwind year in terms of keeping up with events that shook our country. Roll out internally, first — before going external, make sure all employees are aware of the position and any actions the organization has decided to take.

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Employee Leadership Consumer Internal 78

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. It raised $140 million in cash from an IPO in 2021. Here’s a roundup of other news and links from the world of PR technology.

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SEO Content Marketing Marketing Software 135

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

Solo PR Pro

DECEMBER 12, 2023

The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. This is a great way to master how to use the tool in your work and become even more efficient. According to Poynter, “The news sector has lost more jobs this year through November than it did in all of 2022 or 2021.”

Policies 68

Policies Creativity Internal International 68

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

MAY 4, 2021

The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness. G2 recognized Agility as a “momentum leader” for media monitoring in a Spring 2021 report. Content picks. Try our services.

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Tools Survey Pitching Analytics 100

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Her podcast, Growing Social Now, launched in 2021.

Strategy 52

Strategy Training Insurance Insurance 52

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. There are some risks too. So too did the Amsterdam-based Presspage. million newsletters.

Software 78

Software Company Pitching Training 78

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. How do you want them to feel?

Automotive 70

Automotive Training Travel Meeting 70

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” His fifth book, “ How to Get Unstuck: 25 Ways to Get Your Business Growing Again ” focuses on how to get small business owners making more profits in their company.

Small Business 52

Small Business Social Media Radio Media 52

wiredPRworks

FEBRUARY 14, 2022

As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value. Her podcast, Growing Social Now, launched in 2021.

Social Media 52

Social Media Trends B2C Media 52

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Now from there, the question is, how’s that risk perceived? How are you approaching that? Watch webinar. Read transcript.

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Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

MAY 16, 2024

For example, here’s a post I did for Ahrefs in 2021 that featured a link to Siege Media (where I worked at the time) in the author byline area. In the next section of this post, I’ll explain how to think about guest blogging as a content creator rather than a link builder. You sometimes get a link to your site in an author byline.

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Blogging Google SEO Writing 62

Konnect Agency

FEBRUARY 16, 2021

From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight. How To Bolster Your Presence If You Do Choose To Exhibit. Read on to decide if a virtual trade show is right for your business.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. One number I like to look at is what the company spent on R&D, because that’s how PR people wind up with better products. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

Software 122

Software Case Study Advertising Advertising 122

Maxim Behar

NOVEMBER 23, 2020

Companies now have two main concerns - how to communicate to the international customers, partners, suppliers, distributors and how to do this to their own team, as many of them work from home and do not feel comfortable at all. How will the communication market develop in 2021?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. How can we develop tech that improves choice and builds trust among the customers we serve? How culturally fluent is your brand? Ayanna Howard. Desmond Upton Patton

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. It’s also super-helpful for discovering how to tailor your subject lines by mirroring their headline styles.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. trillion in M&A transactions in 2021. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Kantar announces plans to sell KRI to STG in August of 2021. This has fueled a smashing $5.8

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Fake press releases on major wires.

Software 93

Software Banking Technology Data 93

Doctor Spin

DECEMBER 4, 2023

A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. Writing Technologies eJournal. 2021, May 15).

Social Media 52

Social Media Media eBook Technology 52

Sword and the Script

MAY 3, 2022

billion in 2021 . Some of this is a matter of nurturing – where and how people “grow up” in PR – but some of it is the nature of PR. That’s the first story in this month’s roundup of PR technology news. billion in 2021. Meltwater published its annual report for FY 2021. Annual spending on PR software grew 14.7%

Software 100

Software Study Pitching Analysis 100

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021. 66% said conferences (including virtual). billion in 2020.

B2B 118

B2B Marketing Survey Software 118

PR 20/20

MARCH 15, 2021

The survey mentioned above dove deeper into what types of technologies those 60% of marketers plan to invest in. If you’re included in the majority of marketers who plan to increase martech spend in 2021, will you invest in one platform or multiple to fulfill the above needs? At the top of the list? Adding Users.

How To 97

How To Knowledge Base Survey Technology 97

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Because intelligence to me is know the disposition, composition, strength and morale of a high-value target, like an international terrorist. You’re going to need a niche strategy.

Software 85

Software Case Study Pitching Technology 85

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Landis PR

SEPTEMBER 27, 2021

Velodyne Lidar, a client for 3 years, makes the technology that allows self-driving cars to “see.” About 15 years ago, we joined the international Public Relations Global Network. . We survived and that gave us the impetus to initiate our critical ROI metrics program, Promised Results©. So, what’s next? .

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Agency Travel SEO Nonprofit 105

NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. Watch webinar. Read transcript. Brett Lofgren.

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Data Media Analytics Energy 78

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. in 2019, reaching a record $4.5 Source: The Most Recommended PR Tech Vendors ).

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Survey Marketing B2B Study 177