Critical Mention

DECEMBER 18, 2017

While 2017 may have been filled with PR and social media fails (for starters, take a look at United, Pepsi, Equifax or Uber), it was also a year of noteworthy wins for many brands. It’s not a fit for every brand. It’s not a fit for every brand. 4) Merriam-Webster: How do you take a boring brand and make it relevant?

Social Media 87

Social Media Media YouTube Creativity 87

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. Storytelling will become more creative. In 2018, we will see the rise of more storytelling.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

Communications Conversations

SEPTEMBER 8, 2017

But I’m guessing it’s a creative challenge to come up with new and interesting ways to play up this launch each year. Overall, a creative execution to an “event” that comes around every 12 months. A post shared by Rodney Ochs (@ochsfamily4) on Sep 1, 2017 at 10:34am PDT. This year was no exception.

Creativity 87

Creativity Facebook Course Twitter 87

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners.

Report 225

Report Media Advertising Advertising 225

Reputation Us

APRIL 10, 2017

— Wendy's (@Wendys) April 6, 2017. — Aaron Paul (@aaronpaul_8) April 8, 2017. — Google (@Google) April 8, 2017. — John Legere (@JohnLegere) April 8, 2017. — Governor Sandoval (@GovSandoval) April 8, 2017. — USA TODAY (@USATODAY) April 8, 2017. carterjwm 18 Million.

Brand 92

Brand Branding Social Media Case Study 92

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. brands can hijack existing campaigns. This shows that?—?when when relevant?—?brands

Instagram 120

Instagram Examples Brand Branding 120

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value? Why Content Marketing is the New Branding.

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. But we can’t.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

PRSay

JANUARY 18, 2017

From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. As marketing budgets continue to shrink and brands become more pressed for a better ROI, the industry is in for a big shift and our insight’s team is on the forefront.

Marketing 60

Marketing B2B Technology Fashion 60

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Creativity and imagination. What clients will I work on?

B2C 133

B2C Healthcare Training Agency 133

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. This is the second-highest rate charged for the game, after 2017’s $4.7 3) Should brands mix sports and politics? Does that mean brands should mix sports and politics too? According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. Facebook announced three updates for branded content that are a direct result of feedback from our partners: Enabling more Pages to share branded content on Facebook.

Social Media 49

Social Media Pinterest Media Instagram 49

MaccaPR

JANUARY 17, 2017

with insider advice from pros at Life Time Fitness, Kuno Creative, Fast Horse, Honeywell and crisis experts Jon Austin and Jim Lukaszewski. Still not convinced influencers are the right strategy for your consumer brand? Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016.

Crisis 48

Crisis Local Blogging Creativity 48

Cision

NOVEMBER 13, 2017

My guess is people/brands will find that short tweets are more effective than long ones. Carlin Twedt (@Carl_In_Tweets) November 9, 2017. I’d agree with @Carl_In_Tweets that brands will need to realize that they don’t NEED to use all those characters. Creativity will win the day. CisionChat. CisionChat [link].

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Despite the trend to go in-house, brands still collaborate frequently with external agencies. In the early years at AOL, we mostly did everything ourselves.

Agency 189

Agency Creativity Internal International 189

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. increasing sales, better branding, and media presence. In 2017, he was inducted into the Global PR Hall of Fame in London as the first-ever East European expert.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Bespoke Fonts & Layouts— When you have your custom branding done, be sure to extend that to the design of the website with a custom typography and layout.

Pinterest 40

Pinterest Mobile eBook Video 40

PRSay

OCTOBER 7, 2018

“Every single creative idea that I put out into the world I did so with my PR partners,” he said. The only way I can do that is if I’ve got brilliant strategic operational and creative relationships with my PR people. Turning Airbnb into a global brand. How much did the brand grow? billion budget.

Conference 124

Conference Creativity Internal International 124

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Measurement 40

Measurement Financial Crisis Internal 40

PR in High Definition

JANUARY 17, 2017

So, which sectors do we think will rise to red-hot levels of heated fame in 2017? It is only by educating press about the technology and how it works in reality that comms professionals in emerging fintech sectors will be able to do their brands justice. 2017: A year of change. Here’s a few of my top bets so far.

Technology 48

Technology Automotive Retail Banking 48

Mark My Words

NOVEMBER 21, 2017

The Guardian Online, 21 November 2017. “Generating interest at Christmas, a time when every brand wants to get coverage, is difficult, says the PR expert Mark Borkowski. The slew of luxury advent calendars this year is “an opportunity for people in PR to extend their creativity and persuade their clients how clever they are.”

Brand 60

Brand Branding Creativity Measurement 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Barokas

MARCH 23, 2018

At first glance, Instagram is filled with consumers, and consumer brands trying to target those consumers. As of September 2017, Instagram had more than 8 million users, and while many fall under the consumer classification, there’s huge portion of those users who are business executives, too. A unique content angle touts creativity.

Instagram 128

Instagram B2B Company Creativity 128

Sword and the Script

OCTOBER 3, 2023

BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Members will be able to earn status by actively contributing to the community and then receive branded gifts.

Analysis 151

Analysis Tools Software SMB 151

Cision

OCTOBER 10, 2017

This practice is also useful after launching a press release to track what’s being said about your brand and the recent news development. . Creating content that website visitors will naturally share is one of the most elusive yet rewarding practices a brand can implement. User-Generated Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

APRIL 7, 2017

A current forecast says that 74% of all Internet traffic in 2017 will be video. To ensure that brands have a smart, targeted video voice, here are some ways to think about using video to boost a PR effort. The era of fake news and alternative facts makes an authentic voice all the more important to a brand’s video content.

Video 149

Video Measurement Survey Creativity 149

Prohibition

AUGUST 25, 2021

By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness. Twitter is a very fast paced platform as the feeds are constantly updating with people and brands sharing content often multiple times throughout the day. LinkedIn – native video.

Video 105

Video YouTube Instagram LinkedIn 105

PRSay

MAY 9, 2023

A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand. In 2017, when influencer marketing was a growing industry, the media company, Ayzenberg Group launched a proprietary, artificial intelligence platform for marketing called Soulmates.ai.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

OCTOBER 28, 2017

We were a fairly big brand, I was in a divisional office, and the New York office wanted to take a public stance on a local political issue. Should brands take a stand in politics? 1) “Belief-Driven” Buyer and “No Brand’s Land”. A few years ago, I got an email at work from headquarters. Was that the right call?

Brand 69

Brand Branding Local Google 69

Cision

JULY 19, 2017

But, how does your pitch stand out when every brand claims to have this year’s must-have gift? A good place to start is Cision’s free 2017 Holiday Gift Guide Pitch Kit , which outlines important bloggers and editors for major media outlets in the U.S., Be creative. Find that person. Know journalists’ deadlines.

Pitching 235

Pitching Print Creativity Blogging 235

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Can you share with us what your initial goals were in 2017 and how have they changed today? Aynat: In 2017, M Live was still a fairly new addition to Marriott International.

Travel 109

Travel Data Industry Hotels 109