Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners.

Report 225

Report Media Advertising Advertising 225

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. brands can hijack existing campaigns. This shows that?—?when when relevant?—?brands

Instagram 120

Instagram Examples Brand Branding 120

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. Another big idea for 2017 will be bold colors as companies are moving away from humdrum brands and color schemes.

Pinterest 40

Pinterest Mobile eBook Video 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018. 14) Most respondents say brands should stay clear of politics. 14) Most respondents say brands should stay clear of politics. Read more: New Study: Should Brands Take a Public Stand on Politics?

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thanks to the Cognitive Content Hub™ framework , Marketing AI Institute has grown from a simple blog into a global media brand. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. A brand hashtag still appears regardless of whether someone has software installed or not.

Instagram 158

Instagram Publicity How To Social Media 158

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. Haven’t seen too many brands do this effectively yet, but Walmart seems to have repurposed Snapchat Stories into Facebook/YouTube content (if you’re wondering how to do that, here’s a nice tutorial ).

Social Media 68

Social Media Trends Radio Media 68

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. They are innately creative. This post is brought to you by AirPR , a proud sponsor of PRSA.

Measurement 135

Measurement Analytics Data Conference 135

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. In 2017 it report a £5,784 disadvantage for women.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Our estimated value of the total industry is $15.5 billion dollars. one year ago. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

Video 62

Video Social Media Instagram Media 62

Stephen Waddington

MAY 31, 2018

Storytelling, and a strong backstory helps engage music fans. She started working for local firm Karol Marketing where she learnt the importance of understanding business objectives and creativity. It was one of the first agencies to spot the opportunity for celebrates to work as brand advocates in the eighties and nineties.

Local 60

Local Agency Corporate Internal 60

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Our estimated value of the total industry is $15.5 billion dollars. one year ago. Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. A 2017 analysis of 1.4

Strategy 67

Strategy How To B2C Content Marketing 67

Mora Communications

NOVEMBER 10, 2017

Truth is, unless you’re in the covert spy business, chances are you, your brand, your career and your business need marketing and promotion in order to succeed. Effective PR is effective storytelling. Be creative. That will be a self-fulfilling prophecy. . It’s that simple. Only you have taken your life journey.

Storytelling 40

Storytelling Creativity Pitching Meeting 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Solo PR Pro

AUGUST 16, 2016

Become the Storytelling Hero: Literally! Lisa Gerber, Founder, Big Leap Creative. Lisa guided her audience in how to craft compelling stories for every brand. 9 Social Content Trends to Watch in 2017– Arik Hanson, Principal, ACH Communications. What’s next?

Conference 40

Conference Crisis Community Crisis Communications 40

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Brands who blog have more indexed web pages, which boosts SEO. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative. Recognize the difference and never stop learning.

Sports 81

Sports Agency Industry Creativity 81