Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1. Any other emerging trends you’re keeping an eye on in 2016? Let’s see if I got it right.

Wireless 150

Wireless Analytics Data Trends 150

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. How to Evolve with the 2016 #PRTrends Click To Tweet.

Trends 105

Trends How To SEO Google 105

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

We’ve had interns with a wide range of passions, from politics to art, which proved very useful to some of their work — and, no, it’s not just about Snapchat. Despite what you may have heard about Gen Y, our experience shows the cohort to be a hearty bunch, eager to take on challenges. Come from a place of yes.

Internal 120

Internal International Exercises Ethics 120

PRSay

AUGUST 10, 2020

“Because it’s the little details that make the big things come about.”. What about how we ideate? My advice: Schedule 30-60 minutes per week without any distractions for you to think about an opportunity you need to flesh out further or a problem you need to solve. He also served president of PRSA’s Oregon Chapter in 2016.

Exercises 176

Exercises Television Meeting Energy 176

Cision

NOVEMBER 23, 2015

Although businesses may intuit email as an afterthought, it easily outperforms each of the platforms mentioned about in open rate (to its social equivalent) and click-though. What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016.

Communications 120

Communications Mobile Facebook Study 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Onclusive

DECEMBER 21, 2016

While I’m certain there will be plenty of articles about what’s next for the world of PR and communications (like this one from the incomparable Gini Dietrich) I’m […].

Industry 150

Industry Communications Education Strategy 150

Cision

JANUARY 7, 2016

What about you? If you’re complaining about how you don’t have any social media followers, look at your frequency and consistency. Just following people to boost your numbers won’t do you any good if those people don’t care about what you’re sharing. Decide what matters most to your brand and set numeric goals to reach in 2016.

Social Media 120

Social Media Marketing Media Creativity 120

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Prioritize and share.

Technology 83

Technology Facebook Measurement Policies 83

Mark My Words

NOVEMBER 6, 2015

It’s November 2016 and we’re watching the latest John Lewis Christmas ad. But it would be fair to concede that the 2016 contribution to the cannon was comfortingly familiar. In 2016 the joke is on us: it was all dream, a sleepy composite of half-remembered fragments from adverts past. It isn’t a new Star Wars or Bond.

Retail 60

Retail Television Advertising Advertising 60

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. In 2016, we want to make your lives a bit less hectic (hopefully). As a matter of fact, do a Google search and you’ll get 102 million results about it. What should you look for in 2016? Between now and Dec.

Mobile 100

Mobile Retail Video Social Media 100

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Shift Communications

DECEMBER 2, 2016

Hugo went out of his way to thank the team for their hard work on the article and called out that he personally received a lot of great feedback about how well written it was and how easy it was to follow from colleagues and customers. Mary McGuire. Account Manager. Want meaningful earned media coverage for yourself in 2017?

Media 60

Media Mobile Trends Employee 60

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” There’s been a lot of talk about analytics and data this year, which shows agencies are recognizing its importance. Here’s to an exciting 2016. Walking the Walk on Data.

Marketing 60

Marketing Mobile Pinterest Analysis 60

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. The first thing a young professional needs is an undying curiosity about the world.

Technology 136

Technology Retail Storytelling Crisis 136

PRSay

OCTOBER 18, 2016

Learn more about the PRSA 2016 International Conference or register to attend. When I learned that Indianapolis would be the site of the 2016 PRSA International Conference, I considered turning down the role of 2015 Hoosier Chapter president-elect/2016 Hoosier Chapter president.

Conference 60

Conference Hotels Internal International 60

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

The Stalwart Blog

JANUARY 8, 2016

If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . 2015 was a big year for video, 2016 will be even bigger. Coming To You Live. But You Can Never Leave….

Social Media 60

Social Media Trends Apparel Media 60

Prohibition

JULY 13, 2021

An ‘about page’ is currently being tested on the platform, giving users the ability to share more information with other users about themselves. Twitter is set to allow users to express themselves more with an ‘About’ section. Facebook adds a new system to save users from receiving misinformation.

Social Media 62

Social Media Trends Pinterest Radio 62

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. While we didn’t ask specifics about the programs themselves (e.g., Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

The Stalwart Blog

OCTOBER 8, 2015

As we look towards 2016, here are five things every PR professional can do to prepare for a successful year ahead. One of my favorite things about Twitter is the ability to create lists. Do you want to learn more about Periscope and incorporate it into more campaigns in 2016? Create editorial calendars.

Small Business 60

Small Business Twitter Analytics Examples 60

Sword and the Script

DECEMBER 15, 2015

In 2016, a company such as Amazon , eBay or WalMart will acquire Yahoo. He fairly recently made a credible argument that Nike should have acquired Grantland when ESPN moved to shutter the site amid controversy: Nike spends about $8 million dollars per day trying to get people to buy their stuff. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Retail Web 60

The Resolution Blog

DECEMBER 16, 2015

It’s a subject I’ve thought and talked about and delivered against. If we can tentatively identify some of the factors holding back innovation in the PR sector how can we go about addressing these? As a result open and honest reflection doesn’t happen and neither do the attendant industry-wide improvements.

Case Study 120

Case Study Agency Creativity Study 120

ImPRessions - Crenshaw Communications

JULY 10, 2020

While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Sports 332

Sports Radio Retail Advertising 332

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. Below are a few 2016 earned media highlights from the New York consumer team and the value each of them delivered to our clients.

Consumer 60

Consumer Media Analytics Travel 60

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016 [link] Stats, facts and guesses abound about the top health care trends in 2016. The post 8 tips for health care organizations to foster better communication in 2016 appeared first on LTPR.

Communications 60

Communications Conference Journalism Trends 60

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Onclusive

DECEMBER 9, 2015

If you’re anything like us, you’re likely steeped in planning madness as the final weeks of 2015 come to a red and green infested close. In the midst of crafting strategies, brainstorming campaigns, and ideating stories, be sure to check out our recently refreshed PRTech Ecosystem. My, how far we’ve come! In just one year, […].

Strategy 150

Strategy Education Tools Publicity 150

Cision

SEPTEMBER 12, 2016

Everybody knows that hashtags are a way to contextualize and index content, but it’s evident that people who use hashtags don’t think very much about how people discover content with them. What I want to do in this post is to discuss a sensible way to think about hashtags and how you use them in your communications and marketing.

How To 120

How To LinkedIn Instagram Twitter 120

PR in High Definition

DECEMBER 18, 2015

It’s that time again when every man and his dog make predictions about what will happen next year [I’d like to hear the dog’s predictions. – The post PR Predictions for 2016: The Farce Awakens? At Firefly […]. appeared first on Firefly Communications.

Communications 48

Communications Media 48

Communications Conversations

JANUARY 15, 2018

But, we’ve been down this road before (in 2016, for example, Facebook shared similar news ). And, the culture is much different than 2016. Think about what Facebook said in its announcement. No one knows for sure. Facebook is certainly saying they will. Now, this announcement feels a little different.

Facebook 131

Facebook Video Brand Branding 131

Communications Conversations

DECEMBER 14, 2015

Almost two years ago, I ranted on this blog about how I was done with coffee meet-ups. I’ve heard jokes, smart remarks and comments from too many friends to list here about that post over the last year-plus. And finally, that also means talking about my list publicly as a means of holding myself accountable.

Meeting 60

Meeting Travel Storytelling Local 60

Business Wire

MARCH 7, 2017

Access Part I to learn about why influencer marketing is important and how to identify the appropriate influencers for your message. How did this content make the audience feel about your content? This section covers working with influencers, measuring your success, and maintaining the best communications for your brand.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Cision

APRIL 22, 2016

We analyzed media conversations about the festival using Cision PR Edition and Visible Intelligence to see what piqued interest and what entertainment brands could learn from the coverage. Here’s a look at what the Top 20 Twitter handles were in the #Coachella conversation: Notice anything about those Twitter handles?

Fashion 120

Fashion Data Software Twitter 120

Waxing UnLyrical

AUGUST 3, 2016

The first question for Aly and Heather was about what they do, how they each arrived at that spot, and what got them interested in measurement. Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. That’s amazing.

Report 40

Report Measurement Software Analytics 40

Deirdre Breakenridge

OCTOBER 5, 2016

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. On Tuesday, October 11, 2016, at 8:30 p.m. Is it about influence or impact? With influence top of mind, where is the conversation about reputation & credibility?

Twitter 293

Twitter Community Ethics Radio 293

Cision

APRIL 5, 2016

1.038 billion in January 2016, to be exact. With that in mind, here are 5 amazing facts about Facebook that will help you see the opportunity. Think about all the extremely informative things people tell Facebook: “I live in Chicago.” “I Hope is a terrible strategy. Facebook has over 1 billion active daily users.

Advertising 120

Advertising Advertising Facebook B2C 120