Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Source: Digital Journalism 1 Ling, R. Confirmation Bias in the Era of Mobile News Consumption: The Social and Psychological Dimensions. Confirmation bias. Confirmation bias.

Media 52

Media eBook Viral Construction 52

PRSay

DECEMBER 27, 2022

If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. When consumers are ready to spend again, they will spend on brands that stuck with them.

Trends 127

Trends Pitching Twitter Nonprofit 127

Melissa Agnes

MARCH 14, 2015

In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and author. Subscribe: iTunes | Stitcher.

Airlines 113

Airlines Crisis Management Transportation Crisis 113

Practical Law Construction

JUNE 8, 2022

The old criticisms remain: they are complicated, time consuming to set up and expensive to operate. We previously blogged separately about the trust provisions in the 2009 version of the PBA. The 2022 provisions are very similar to the 2009 version. Despite this, it is still rare to see PBAs used outside the public sector.

Banking 97

Banking Construction Government Examples 97

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. But, is it still as relevant today in 2019 as it was in 2009? Those first two mentioned are heavily predicated on visual communication.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Shift Communications

JANUARY 30, 2020

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

Flack's Revenge

NOVEMBER 12, 2015

It was launched by Alibaba in 2009 to promote their Tmall online shopping mall and encourage single people to shop for themselves and celebrate their lives. In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities.

Social Media 120

Social Media Media Apparel Retail 120

Shift Communications

APRIL 29, 2019

On the other hand, Speedo and Omega both stuck by Phelps, a decision that no doubt paid off when he collected no fewer than nine gold medals at the 2009 and 2011 world championships, adding four more at the 2012 London Olympics. Why did some sponsors abandon Phelps, while others stayed by his side?

Sports 121

Sports Retail Consumer Examples 121

Cision

MARCH 30, 2015

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. But how does this differ from Yelp? Well, Twitter has just teamed up with Foursquare to tag locations in tweets.

Twitter 120

Twitter Social Media Retail Groups 120

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

PRSay

AUGUST 27, 2019

It’s time-consuming work, but the payoff is well worth the effort.” ” • Margaret Ann Hennen, APR, Fellow PRSA, class of 2009: “Spend the first six months as a new manager listening actively while resisting making changes. ” • Don Bates, APR, Fellow PRSA, class of 1999: “Out of sight is out of mind.

Energy 140

Energy Employee Creativity Consumer 140

Shift Communications

JULY 5, 2016

In 2009 did we exceed 18 million stories per year. Schaefer’s content shock , in which marketers create more content than humans can possibly consume. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. By 2021, we may be publishing 18 million stories per month. We are well past Mark W.

Publicity 110

Publicity eBook Analysis Google 110

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. According to the research, the effect works because it resonates with consumers who self-identify as underdogs.

Marketing 180

Marketing Skype Customer Service Brand 180

The Proactive Report

JANUARY 5, 2015

Now the consumer has a voice and online reviews are the norm. Consumers are forming opinions faster now than they were 12 to 24 months ago. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). Use a system that automates this process, so that it is not too time-consuming.

Reputation 100

Reputation System Employee Airlines 100

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”). “In

Conference 113

Conference Communications Storytelling Social Media 113

Mark My Words

JUNE 21, 2021

Nike decided, stoically, to stand by Tiger Woods as the golfing prodigy lost sponsors including Gillette and Gatorade after a 2009 sex scandal. Many of my sponsor clients have mentioned this in the past, particularly those targeting younger consumers. Major brands have never been able to control the actions of their star signings.

Social Media 60

Social Media Brand Branding Conference 60

Cision

MARCH 16, 2016

From our inception in 2009, we’ve consistently set out to be accountable in exactly the same way as ad agencies are – through our impact on hard business metrics. That’s why we’ve always been proud to be judged by results, using creativity as a means to deliver genuine business value to every single client.

Wireless 120

Wireless Creativity Industry Agency 120

Solo PR Pro

SEPTEMBER 21, 2021

Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020. When Carson Stoga’s work in the tech startup space began to slow down, they pivoted focus to other direct-to-consumer clients. I believe in specialization,” she says.

Meeting 91

Meeting Retail Groups Hotels 91

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Face it: If it sounds like a press release or looks like an ad, consumers will be turned off, which defeats the purpose of paying for influencer marketing at all. To that we say, “Lighten up, brands!”.

Brand 127

Brand Branding Guidelines Creativity 127

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

Mindful Marketing

JULY 26, 2019

’ Contrast that certainty with the risk inherent with real human endorsers, such as Tiger Woods, whose 2009 sex scandal caused two of his biggest sponsors, Gatorade and AT&T, to bail. In short, consumers can be deceived. For me, the biggest ethical concern surrounding virtual influencers is the potential for deception.

Ethics 70

Ethics Consumer Reputation Corporate 70

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. How many choices in utilities does the average consumer have?

Social Media 117

Social Media Study Blogging Company 117

Melissa Agnes

MARCH 20, 2014

It was an uncomfortable and time-consuming process, but I wanted our customers to know I really cared. He co-founded the company in 2009 and is based in the New York City headquarters. It’s essential to apply that same transparency to your customers. Customers deserve that, and they’ll thank you with their business. About David Roth.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

Sword and the Script

FEBRUARY 24, 2015

of marketers are more optimistic about the economy than they were in 2009. However, it’s worth noting, a graph of the every survey since 2009 is marked by ups and downs. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Economy Smiles at Marketing. The survey found 69.9% Demand generation – 51%.

Mobile 60

Mobile Study Marketing Survey 60

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). It is a good question, why PR is misunderstood in the first place. Since 2007 this blog has been dedicated to educating about PR.

Agency 159

Agency Strategy Crisis Management Pitching 159

ISEBOX

OCTOBER 31, 2016

You have to be pretty twisted to spin the death of your consumers as a perk. April 27, 2009 was a rough morning for New Yorkers. In 2001, officials from the Czech Republic distributed a report showing that the government enjoys savings from the premature deaths of the actual smokers. BP Oil Crisis. Department of Defense.

Government 70

Government Crisis Report Course 70

Ishmael's Corner

FEBRUARY 24, 2015

This exchange in particular caught my attention: Question: But then there’s the whole obsession now with tying content to revenues — in other words, tracking whether people who are consuming your content will eventually buy something from you, and putting a hard number on each piece of content you create. Do you think that’s misguided?

Measurement 60

Measurement Real Estate Storytelling Journalism 60

Polaris

JULY 31, 2014

It was January 2009—just over 5 years ago so the memory is fairly clear. For consumer marketers that sell products through traditional retail channels, drawing the connection with the bottom line is even more difficult. I remember when I first adopted social media marketing as a way to promote my business.

Social Media 103

Social Media Marketing Media Twitter 103

ISEBOX

DECEMBER 1, 2016

Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. They can also choose to consume only the material that’s relevant and interesting to them. And even without the drop in the sales force, physicians aren’t as willing to engage in face-to-face detailing.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. It’s an attempt to engage consumers in a two-way symmetrical relationship, dressed-up as a cute gimmick. Grunig; Prism Journal (2009).

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

MAY 21, 2019

Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. 3) Social media tends to have a consumer feel to it, why should a B2B firm consider investing in paid social? BH: We’re all consumers.

B2B 81

B2B Social Media Company Marketing 81

Bianchi Biz Blog

FEBRUARY 22, 2021

Their businesses are often all-consuming, back-breaking and require full family support. Besides a brief stint at a community bank in 2009 (thanks to the recession), I’ve always worked as a business-to-business editor reporting on some aspect of transportation. How long have you been in journalism and how did you get started?

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. She doesn’t have a Facebook page or Snapchat account.

Marketing 60

Marketing Study Survey Content Marketing 60

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

OCTOBER 4, 2022

This is the first outside investment the company has taken, which has been boot-strapped its founding in 2009 by Galant and Lee Semel. Muck Rack announced a $180 million Series A minority investment from Susquehanna Growth Equity earlier this month. Two managing directors from Susquehanna will join the Muck Rack board of directors.

Technology 81

Technology Company Analytics Writing 81

Cision

SEPTEMBER 3, 2015

Key take-aways: What beliefs do your consumers/patients hold close? Her academic background — and the fact that she said in a 2009 People magazine article that hers was an anti-vaccination family — made her the darling of the anti-vaxxer community. Instead, many point to Mayim Bialik, a Ph.D.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70