article thumbnail

Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Over half of Gen Z consumers are over the age of 18. These events have greatly influenced Gen Z’s attitudes towards higher education, consumer products and professional services.

article thumbnail

The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The Halo Effect is intriguing—and ethically challenging in PR. The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Nursing Times 3 Smith, R. Halo Effect. Nursing Times, 84 51, 68. 3 Smith, R.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
article thumbnail

Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum]

Sword and the Script

This is the first outside investment the company has taken, which has been boot-strapped its founding in 2009 by Galant and Lee Semel. Here are some interesting posts by or about the PR technology community that stood out to me this month: Tressa Robbins writes about PR ethics for Burrelles.

article thumbnail

Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

Doing these things are “time consuming” if you want to think that way. She graduated in 2009 and then started teaching at Stockton University in New Jersey. How has your PR education prepared you for your career? However, the benefits far outweigh the time invested. Ai Zhang received her M.A.

Education 150