PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Are they moving to other platforms like Tribel , Mastodon or Hive Social ? Pay attention to top users and keep them engaged on these social media platforms. Reevaluating Twitter. Paid internships are essential.

Trends 126

Trends Pitching Twitter Nonprofit 126

Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Journal of Personality and Social Psychology, 35, 250–256. Source: Nursing Times 3 Smith, R. Halo Effect. Nursing Times, 84 51, 68. link] 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

Shift Communications

JANUARY 25, 2023

The campaign predictably resulted in social media backlash for being tone-deaf and intentionally exclusionary. This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop.

Strategy 78

Strategy Brand Branding How To 78

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips.

Twitter 120

Twitter Social Media Retail Groups 120

Deirdre Breakenridge

FEBRUARY 13, 2015

The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Our panelists include: Dana Lewis ( @DanaMLewis ).

Healthcare 150

Healthcare Community Twitter Communications 150

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 113

Conference Communications Storytelling Social Media 113

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” We tapped 400 leading micro-influencers in the United States, each with at least 25,000 followers on social media, to get their feedback on the state of the industry.

Brand 126

Brand Branding Guidelines Creativity 126

The Proactive Report

JANUARY 5, 2015

Now the consumer has a voice and online reviews are the norm. Consumers are forming opinions faster now than they were 12 to 24 months ago. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). Figure out where they’re active on social media. Be proactive.

Reputation 100

Reputation System Employee Airlines 100

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150

Education Training Course Social Media 150

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Ok, so what does this mean in practice? It’s not painful, I promise.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Bianchi Biz Blog

FEBRUARY 22, 2021

Their businesses are often all-consuming, back-breaking and require full family support. Besides a brief stint at a community bank in 2009 (thanks to the recession), I’ve always worked as a business-to-business editor reporting on some aspect of transportation. You can follow Erica on social media at: Twitter – @cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He reads articles funneled through social media but doesn’t conscientiously share news on a regular basis. He also reads other online publications and shares content regularly—but via e-mail not social media.

Newspapers 74

Newspapers Print Radio Local 74

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. She doesn’t have a Facebook page or Snapchat account.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

OCTOBER 4, 2022

This is the first outside investment the company has taken, which has been boot-strapped its founding in 2009 by Galant and Lee Semel. Muck Rack announced a $180 million Series A minority investment from Susquehanna Growth Equity earlier this month. Two managing directors from Susquehanna will join the Muck Rack board of directors.

Technology 81

Technology Company Analytics Writing 81

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results?

Measurement 60

Measurement Social Media Twitter Tourism 60

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . The idea that brands can monitor social content and conversations has been around for a decade now.

Data 70

Data Retail How To Sports 70

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Red Bull, Johnson & Johnson).

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Measurement 58

Measurement Tourism Community Social Media 58

MaccaPR

DECEMBER 10, 2014

"When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

NOVEMBER 19, 2010

Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

SEPTEMBER 5, 2010

How to be happy in business , from What Consumes Me. Why: IMHO, if we can switch our focus from what we “should&# have, instead of accepting what we don’t, we’ll all be happier. Why: Sometimes we need a diagram to help us think straight. Gross National Happiness , from PBS. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 71

Measurement Facebook Twitter Tourism 71

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. He does his best to stay informed on politics, tech, music, cultures, and social media. Yes, and he’s proud of it. Regardless, thanks for visiting!

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. Quite a few folk felt it’s the opposite, and I asked Seth to explain this further. Read Me On BNET Watch Me In Action Book Me!

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

FEBRUARY 5, 2011

Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Facebook 49

Facebook Twitter Measurement Blogging 49

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Are you finding it difficult to stay on top of the latest regulations and news in social media?

Guidelines 89

Guidelines Brand Branding Advertising 89

Waxing UnLyrical

JANUARY 1, 2011

In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media. What I found in 2010, though, was that some of the work that came my way, was extremely time-consuming, to the point where it exhausted me.

Measurement 42

Measurement Blogging Tourism Twitter 42

Mark My Words

JUNE 21, 2021

The Guardian Cristiano Ronaldo’s decision to remove two Coca-Cola bottles from view at a press conference, and dent the value of the fizzy drink maker’s sponsorship of the European Championship, has highlighted the risks brands face associating with sports stars made powerful by the social media era. This incident highlights that fact.

Social Media 60

Social Media Brand Branding Conference 60

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. Guest Post by Josh Lyon.

Social Media 83

Social Media Media Viral Tools 83

Bad Pitch Blog

MARCH 19, 2010

Off Target: Chris started pitching me in December of 2009. I write about public relations, marketing, social media, media relations and the various circles with which they overlap. Blinds Chalet’s design consultants are available to consumers for no charge. You decide which one. Dude, blinds?

Pitching 43

Pitching Blogging Customer Service Software 43

Waxing UnLyrical

OCTOBER 14, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Regardless, thanks for visiting!

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500.

Social Media 119

Social Media Study Blogging Company 119

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders.

Communications 60

Communications Analysis Web Handbook 60

Melissa Agnes

MARCH 20, 2014

Also, the speed at which this audience could seize social media with broad-based, negative rants against our company alarmed me. Indeed, there was a lot of buzz on social media, but not with the sentiments I had feared. Because of our effective approach, we did not receive a single negative post on social media.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. of marketers are more optimistic about the economy than they were in 2009. In 2009, customer retention was the top priority with just 37% percent of the vote.

Mobile 60

Mobile Study Marketing Survey 60

Cision

MARCH 16, 2016

From our inception in 2009, we’ve consistently set out to be accountable in exactly the same way as ad agencies are – through our impact on hard business metrics. That’s why we’ve always been proud to be judged by results, using creativity as a means to deliver genuine business value to every single client.

Wireless 120

Wireless Creativity Industry Agency 120