Waxing UnLyrical

OCTOBER 22, 2010

.&# One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. Priya was pretty clear about the fact that CRT/tanaka worked closely with CRN to identify and work towards awareness, and not financial goals, in this phase of the campaign. The results? Read All About It!

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

FEBRUARY 1, 2011

The outcome for [the] early stages of a campaign might be increased consumer awareness measured through primary research …&# And then he said something that sparked a LOT of debate: “… I also think there’s agreement that business outcomes are a subset of PR outcomes that are specific to behavior.&# Read All About It!

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. She vlogs about funny situations and conversations involving her family members; she also posts a few song covers on her personal channel. Read All About It!

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

FEBRUARY 5, 2011

Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

JANUARY 1, 2011

What I found in 2010, though, was that some of the work that came my way, was extremely time-consuming, to the point where it exhausted me. I don’t want you to think I’m a slacker. And if you know/have worked with me, you’ll know I’m not. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 42

Measurement Blogging Tourism Twitter 42

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media. He’d love to grab a gab on Twitter. Read All About It!

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 16, 2010

Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) .&# Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. and several speaking gigs (which I love doing).

Social Media 89

Social Media Media Facebook Twitter 89

Ishmael's Corner

FEBRUARY 24, 2015

Contently interviewed Seth Godin , asking some damn good questions that produced some damn good answers. I stumbled across an essay in The Atlantic from 2009 called Telling Tails. Misguided Measurement. Business blogs at their best deliver information that the target audience values, which means staying away from promoting products.

Measurement 60

Measurement Real Estate Storytelling Journalism 60

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. Hashtags that encourage consumers to “tell us why you love [brand]” have a tendency to backfire, as there will inevitably be people out there who don’t like your brand and will relish the opportunity to hijack your hashtag. Guest Post by Josh Lyon.

Social Media 83

Social Media Media Viral Tools 83

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. How many choices in utilities does the average consumer have?

Social Media 119

Social Media Study Blogging Company 119

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Prohibition

DECEMBER 17, 2021

This is the individual that is most likely to be interviewed by the media, and therefore becomes the “face” of your organisation and the representative of your brand. As recently as 2009, Domino’s Pizza was confronted with an issue that had been caused by its own workers. Media policies/procedures. Domino’s Viral Staff Video.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. Connect with Tina McCorkindale on LinkedIn and Twitter.

Conference 40

Conference Meeting Case Study Film 40

Waxing UnLyrical

JANUARY 26, 2011

Today 3 in 4 US consumers will not log into Facebook. Network usage per person per day is down 30% since April. US unique visitors is flat at 130mil since July.We watch less than 4 videos a month. And we upload 5 photos each per month down from 7.5 each in April. And the engagement numbers which their business model depend on are weak.

Facebook 107

Facebook Privacy Twitter Social Media 107

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “Where, if anywhere, do I draw the full disclosure line? That remains its ethos.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

SEPTEMBER 14, 2010

We are currently in the “Relationship Era” of marketing, and even though I know PR isn’t marketing, it does make sense that in order to sell a product or gain a good rapport, professionals must first develop and maintain a relationship with consumers and with the media. Thank you for posting! Read All About It!

Facebook 106

Facebook Twitter Education Industry 106

Stephen Waddington

DECEMBER 5, 2018

Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement. In August 1994 The News & Observer in Raleigh, North Carolina, began putting news and sports articles online on its website.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports.

Content Marketing 60

Content Marketing Publicity Marketing Television 60