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How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

Deirdre Breakenridge

Even if you can’t change your voice, you can always improve your technique. You can also ensure your audio tools don’t just amplify your voice but also work to amplify your image. #1 Much like that recorder, your voice is a wind instrument that needs air to pass through it to make a sound.

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Meet the Media: Charles Morris, Senior Editor at CHARGED EVS

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of? What elements or characteristics do you look for in a story? What advice do you have for PR people that want to pitch you? Give us solid, meat-and-taters info about your product or service.

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Behind the Headlines With Sonja Warner

Cision

Your audience is bombarded with content every day. With so much noise, how can your brand cut through and stand out? Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. What will this role entail?

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Behind the Headlines With Chris Dobson

Cision

Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. So how can you be ready for anything?

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Behind the Headlines With Connie Partoyan

Cision

Without knowing how your issue affects them, your audience won’t take action. The right message and messenger will motivate your audience and ensure you are well-received, says Connie Partoyan, chief executive officer of Direct Impact. What are you most excited for in your new role? What has stayed the same?

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Behind the Headlines: Gabie Kur

Cision

Congratulations on your new position as General Manager of BAM Communications New York office. What most excites you about your new role? How has your experience in journalism shaped your thinking on PR? What has been the proudest moment of your career so far? How are they surprisingly similar?

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5 Elements That Should be in Every Consumer Product Pitch

OnePitch

To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. Master all five, and your product will likely land in the spotlight. It's crucial to align your product pitch with the journalist’s beat before hitting that 'send' button.